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The Design of Everyday Things

Page 38

by Don Norman


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  INDEX

  Abelson, Bob, 129

  A/B testing, 224–225

  Accidents

  “Five Whys,” 165–169

  investigation of, 163–169, 197–198

  root cause analysis of, 164

  social and institutional pressures and, 186–191

  when human error really is to blame, 210–211

  See also Error; Mistakes; Slips

  Acoustical memory, 94

  Action

  Gulfs of Execution and Evaluation and, 38–40

  opportunistic, 43

  reversing, 199, 203, 205

  stages of, 40–44, 55–56, 71–73, 172–173

  subconscious nature of many, 42

  See also Psychology of everyday actions

  Action slips, 171, 173, 174, 194

  Activity

  complete immersion into, 55–56

  task vs., 232–234

  Activity-centered controls, 140–141

  Activity-centered design, 231–234

  Adams, Marilyn, 74

  Affordances, xiv–xv, 10–13, 19–20, 60, 72, 145, 298

  applying to everyday objects, 132–141

  minimizing chance of inappropriate actions using, 67

  misuse of term, 13–14

  perceived, 13, 18, 19, 145

  signifiers vs., xiv–xv, 14, 18, 19

  Agile process of product development, 234

  Airbus accident, 178–179

  Air Florida crash, 188–189

  Airplane

  attitude indicator design, 121–122

  failure of automation in, 214

  landing gear switch design, 135

  mode-error slips and control design, 178–179

  See also Aviation

  Airplane accidents, 164–166, 172, 178–179, 186–187, 188–189, 314

  Air-traffic control instructions, pilots remembering, 105–107

  Alarm clocks, mode-error slips and, 178

  Alert, sound signifier as, 160

  “’Ali Baba and the Forty Thieves,” 86

  Altair 8800 computer, 274

  Amazon.com, 264

  Andon, 192

  Annoyance of sounds, 156, 160

  Anti-lock brakes, rule-based mistake in using, 182

  Apple, 121, 233, 250, 270, 272, 289

  Apple QuickTake camera, 272

  Arithmetic, mental, 103–104

  Automation, 185, 213–214, 248–316

  Automobiles

  activity-centered design of, 231–232

  application of constraints to, 202

  auditory and haptic modalities for warning systems, 95

  door handles, 133–134

  failure of first American, 274, 279–280

  incremental innovation in, 279–280

  interlocks and, 142

  limited life span of, 292

  seat adjustment control, 22

  standardization and, 248

  starting, 141–142

  technology and changes in, 267–268

  See also Driving

  Aviation

  deliberate violation example, 211

  interruptions and errors in, 200

  NASA’s safety reporting system, 193–194

  use of checklists in, 189–190, 191

  See also Airplane

  Baby locks, 144

  Battery design, 125–127

  Baum, L. Frank, 227

  Beeps, 156

  Be-goals, 233

  Behavior

  constraints forcing desired, 141–145

  data-driven, 43

  event-driven, 42, 43

  goal-driven, 42–43, 44

  knowledge-based, 179, 180

  knowledge in the head and in the world and, 75–85

  rule-based, 179, 180

  skill-based, 179, 180, 206–207

  technology accommodating, 68–71

  Behavioral level of processing, 51–53

  design and, 54, 55

  emotional responses and, 56

  relation to visceral and reflective stages, 54–55

  stages of action and, 55–56

  Bell, Alexander Graham, 270

  Benz, Karl, 279

  Benz & Cie, 279

  Bezos, Jeff, 264

  Big data, 224–225

  Biometric devices, 128

  Blame, for error, 162, 163

  falsely blaming self, 61, 65–71, 167

  misplaced, 61–62

  Boats, control of, 21–22

  Bookmarks, 16

  Books, see e-books

  Brainstorming, 226

  British Design Council, 220

  British Psychological Soc
iety, 150

  Brynjolfsson, Erik, 286–287

  Budgets, product development, 237, 240

  Business strategy, lock-ins as, 143–144

  Cabinet doors, lack of signifiers on, 134

  Calendar program, using variety of formats, 70–71

  Cameras

  digital, 272, 274

  merger with cell phones, 265

  Cane, design of, 245

  Capture slips, 174, 208

  Carelman, Jacques, 2

  Carpal tunnel syndrome, 278

  Carver, Charles, 233

  Catalogue d’objets introuvables (Carelman), 2

  Causal elements, reflective level of processing and, 53

  Causes of events

  causal relations, 59–65

  need to form explanations and, 57–59

  Cell phones, 34, 200, 265, 280. See also Telephone

  Celsius scale, conversion between Fahrenheit scale and, 101–102

  Change, technology as cause of, 264–268, 282, 284–285

  Checklists, 189–191

  Chess-playing machine, 286–287

  Child safety caps, 144

  Chord keyboards, 279

  Cisco, 273

  Clocks, 249, 250

  Clothing industry, yearly changes in fashion, 292

  “Coffeepot for Masochists,” 2

  Cognition and emotion, 49–55

  conscious, 48, 49, 51–52, 53, 100–101

  distributed, 287–288

  integration of, 47, 48–55

  behavioral level, 50, 51–55

  design and levels of, 53–55

  reflective level, 50, 53–55

  stages of action and levels of processing, 55–56

  subconscious, 44–49, 51–52, 173, 206–207

  technology and enhanced human, 285–288

  visceral level, 50–51, 53–55

  Coins

  confusion created by new design of, 79–82

  types of knowledge and use of, 74–75, 77, 79–80

  Communication

  conceptual models and, 31–32

  design and, 8–9, 73

  technological change and, 283

  Companies, conservatism of large, 269

  Competition-driven design, 259–264

  Complexity, 4–8

  complicated vs., 247

  using conceptual model to tame, 247–248

  Conceptual models, 10, 25–37, 40, 72, 94, 96, 98, 121, 204, 298

  communication and, 31–32

  as story, 57–59

  and Gulfs of Evaluation and Execution, 39, 40

  mental models, 26, 31

  providing meaning via, 99–100

  to tame complexity, 247–248

  for thermostat, 57–59, 68–69

  Confirmation messages, 203–205

  Conscious cognition, 48, 49, 51–52, 53, 100–101

  knowledge-based behavior and, 184

  mistakes and, 173

  subconscious vs., 40, 42, 44–56, 67, 310

  Constraints, 10, 73

  applied to everyday objects, 132–141

  to bridge Gulf of Execution, 40

  cultural (see Cultural constraints)

  on design process, 240–247

  desired behavior and, 76, 141–145

  knowledge in the world and, 123, 124–125

  logical, 124–125, 130

  memory and, 82–85

  minimizing chance of inappropriate actions using, 67, 202–203

  physical (see Physical constraints)

  semantic, 124–125, 129–130

  signifiers and, 132–135

  Consumer economy, 291–293

  Controls

  activity-centered, 140–141

  device-centered, 140

  incorporating safety or security in, 256

  mapping and design of, 21

  segregating, 203

  See also Switches

  Conventions, cultural. See Cultural conventions

  Cooperative problem-solving, 185

  Cost

  as design constraint, 6, 219, 230, 240, 241, 242, 245, 260, 294

  feedback design and, 23–25, 68

  Countersteering, 102–103

  Creativity, 49, 64

  Creeping featurism, 258, 261–264

  Csikszentmihalyi, Mihaly, 55–56

  Cultural constraints, 124–125, 128–129

  on assembly of mechanical device, 85

  behavior and, 76

  cultural conventions and, 130–132, 146

  standardization as, 248

  Cultural conventions

  behavior and, 76

  as cultural constraints, 130–132, 146

  destination-control elevators and change in, 146–149

  faucet design and, 151–152

  mapping and, 151–152

  people’s responses to changes in, 149–150

  perceived affordance and, 145

  Cultural norms

  confusion and lack of knowledge of, 134–135

  conventions and standards, 130–132

  Culture

  impact of technology on, 285

  mappings and, 22–23, 118–122

  pace of change of, 282

  Customers

  observing would-be, 222–223, 225–226

  quality and focus on, 264

  See also Purchasers; Users

  Cybermind, 112

  Cyborgs, 284

  Daily Mail (newspaper), 88

  Daimler, 279

  Data-driven behavior, 43

  Data networks, 281–282

  Dead man’s switch, 142–143

  Decision gates, 234, 235

  Declarative knowledge, 78

  Declarative memory, 47, 97

  Deliberate violations, 211

  accidents and, 169–170

  Dependence on technology, 285–287

  Description, discrimination among choices and, 80–82

  Description-similarity slips, 174, 175

  Design

  activity-centered, 231–234

  areas of specialty in, 4–5, 9, 110, 302, 308

  behavioral level and, 54, 55

  challenge of, 34–36, 239–247

  checklist, 191

  choice of metaphor and, 120–122

  coins, of, 79–82

  communication and, 8–9, 73

  competition-driven, 259–264

  constraints as tools for, 85

  correct requirements/specifications and, 229–230, 234–235

  double-diamond diverge-converge model, 219, 220–221

  as equalizing tool, 297

  error and (see Error)

  experience, 4–5, 9, 302, 307

  faucet, 115–116, 150–155

  flexibility in, 246–247

  fundamental principles of, 71–73, 298. See also individual principles

  implications of short-term memory for, 94–95

  inclusive design, 243–247

  industrial, 4–5, 9, 302, 306

  interaction, 4–5, 9, 306, 309

  interplay of technology and psychology in, 6–8

  knowledge in the world and the head and, 76–77

  legacy problem, 127, 266, 274

  management of process, 34–35

  memory-lapse mistakes and, 185–186

  moral obligations of, 291–293

  multidisciplinary approach to, 34–36, 238–239, 242–243

  problem identification and, 217–220

  providing meaningful structure in, 100

  reflection and, 53–54

  rule-based mistakes and, 182–183, 184

  security and, 90–91, 255–257

  success of, 293–294

  superfluous features in, 291–293

  theory vs. practice in, 236–239

  universal (inclusive), 243–247

  visceral responses and, 51

  in the years 1988–2038, 282–288

  See also Human-centered design (HCD)
/>   Design error, operator error vs., 6–8

  Designers

  advice for, 64–65

  bridging Gulfs of Evaluation and Execution, 40

  clients/customers, 240–241

  conceptual model and, 31–32

  engineers as, 6–8, 10

  The Design of Future Things (Norman), 185

  Design redundancy, 210

  Design research

  market research vs., 224–226

  observation, 222–224

  separating from product team, 238–239

  Design team, 35

  multidisciplinary, 34–36, 238–239, 242–243

  needs of other groups in product process, 241–242

  Design thinking, 219, 293–298

  double-diamond diverge-converge model of design, 219, 220–221

  See also Human-centered design (HCD)

  Destination-control elevators, 146–149

  Detection of error, 194–198

  Development cycle, 260, 268–279

  Device-centered controls, 140

  Different (Moon), 262–263

  Digital cameras, 272, 274

  Digital picture frame, 272

  Digital time, 252–254

  Digital watch, 27–28, 33

  Discoverability, 72, 298

  affordances, 10–13, 19–20

  conceptual models, 25–31

  constraints, 10

  design and, 3–4

  feedback, 23–25

  gesture-controlled devices and, 115–116

  mappings, 20–23

  signifiers, 13–20

  Discrimination, rules for, 80–82

  Displays, 68

  description-similarity slips and, 175

  mapping and design, 21

  metaphor and interaction with, 120–122

  smart, 121, 265–266

  touch-sensitive, 21, 140, 268–269

  Distributed cognition, 287–288

  Do-goals, 233

  Doors

  affordances and, 3, 13–16, 18, 69, 132–135, 145

  designing for security, 255

  handles/hardware, 18, 133–134, 145

  panic bars, 60, 133

  poor design of, 1–3

  signifiers and, 14–16, 18, 132–135

  sliding, 16

  Double-diamond diverge-converge model of design, 219, 220–221

  Drill, goal of buying, 43–44

  Driver’s safety device, 142–143

  Driving

  cell phone use while, 200

  conventions of, 131–132

  left-side vs. right-side, 122

  as rule-based behavior, 181

  stages of action in, 40–41

  sterile periods during, 200–201

  while drunk, 211

  See also Automobiles

  du Maurier, George, 270–271

  Durable goods, 291

  Duryea, 274, 280

  Dvorak, August, 278

 

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