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Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity

Page 31

by Douglas Rushkoff


  Brixton Pounds, 156

  brokered barter system, 127

  Brynjolfsson, Erik, 23, 53

  Buffett, Warren, 168, 209

  burn rate, 190

  Bush, Jeb, 227–28

  Calacanis, Jason, 201

  Calvert, 209–10

  Campbell Soup Company, 119

  capital. See money

  Capital in the Twenty-First Century (Piketty), 131

  capitalism, 124–25

  captology, 91

  Caring Relationship Tickets (Fureai Kippu), 162

  Case, Steve, 186

  central currency system, 124–26, 128–39

  abolishing of local moneys in favor of, 128–29

  alternatives to, 154–67

  austerity and, 136–37

  complementary systems, 164–65

  crash of 2007 and, 133–34

  creation of, by lending it into existence, 129–30

  credit as product, 132–33

  debasements, taxation through, 130

  Federal Reserve policies and, 137–38

  growth and, 126, 129–31, 133–36

  growth trap and, 133–34

  interest on, 129–31

  Mill’s stationary state and, 135–36

  operating system nature of, 125–26

  outlawing of local currencies and replacement with, 128–29

  putting more into circulation, through government taking on debt and paying workers, 137–38

  stimulative policies and, 136, 137

  taxation through debasement of, 129

  Charles Schwab, 176

  chartered monopolies, 18, 56, 70, 101, 125, 131

  Chen, Perry, 198

  Chesterton, G. K., 229

  Circuit City, 90

  Citizens United case, 72

  Claritas, 32

  click workers, 50

  climate change, 135, 227–28, 237

  coin of the realm, 128–29

  collaboration as corporate strategy, 106–7

  colonialism, 71–72

  commons, 215–23

  co-owned networks and, 220–23

  history of, 215–16

  projects inspired by, 217–18

  successful, elements of, 216–17

  tragedy of, 215–16

  worker-owned collectives and, 219–20

  competencies, of corporations, 79–80

  Connect+Develop, 107

  Consumer Electronics Show, 19

  Consumer Reports, 33

  contracting with small and medium-sized enterprises, 112

  cooperative currencies, 160–65

  favor banks, 161

  LETS (Local Exchange Trading System), 163–65

  time dollar systems, 161–63

  co-owned networks, 220–23

  corporations, 68–82

  acquisition of startups, growth through, 78

  amplifying effect of, 70, 73

  Big Shift and, 76

  cash holdings of, 76, 77–78

  competency of, 79–80

  cost reduction, growth through, 79–80

  decentralized autonomous corporations (DACs), 149–50

  Deloitte’s study of return on assets (ROA) of, 76–77

  distributive alternative to platform monopolies, 93–97

  evaluation of, 69–74

  extractive nature of, 71–72, 73, 74, 75, 80–82

  growth targets, meeting, 68–69

  income inequality and, 81–82

  limits to corporate model, 75–76, 80–82

  managerial and financial methods to deliver growth by, 77–79

  monopolies (See monopolies)

  obsolescence created by, 70–71, 73

  offshoring and, 78–79

  personhood of, 72, 73–74, 90, 91

  recoding of, 93–97, 125–26

  repatriation and, 80

  retrieval of values of empire and, 71–72, 73

  as steady-state enterprises, 97–123

  Costco, 74

  cost reduction, and corporate growth, 79–80

  Couchsurfing.com, 46

  crashes

  of 1929, 99

  of 2007, 133–34

  biotech crash, of 1987, 6

  flash crash, 180

  Creative Commons, 215

  creative destruction, 83–87

  credit, 132–33

  credit-card companies, 143–44

  crowdfunding, 38–39, 198–201

  crowdsharing apps, 45–49

  crowdsourcing platforms, 49–50

  Crusades, 16

  Cumbrian Pounds, 156

  Curitiba, Brazil modified LETS program, 164–65

  Daly, Herman, 184

  data

  big, 39–44

  getting paid for our own, 44–45

  “likes” economy and, 32, 34–36

  in pre-digital era, 40

  Datalogix, 32

  da Vinci, Leonardo, 236

  debt, 152–54

  decentralized autonomous corporations (DACs), 149–50

  deflation, 169

  Dell, 115–16

  Dell, Michael, 115–16

  Deloitte Center for the Edge, 76–77

  destructive destruction, 100

  Detroit Dollars, 156

  digital distributism, 224–39

  artisanal era mechanisms and values retrieved by, 233–34

  developing distributive businesses, 237–38

  digital industrialism compared, 226

  digital technology and, 230–31

  historical ideals of distributism, 228–30

  leftism, distinguished, 231

  Pope Francis’s encyclical espousing distributed approach to land, labor and capital, 227–28

  Renaissance era values, rebirth of, 235–37

  subsidiarity and, 231–32

  sustainable prosperity as goal of, 226–27

  digital economy, 7–11

  big data and, 39–44

  destabilizing form of digitally accelerated capitalism, creation of, 9–10

  digital marketplace, development of, 24–30

  digital transaction networks and, 140–51

  disproportionate relationship between capital and value in, 9

  distributism and, 224–39

  externalizing cost of replacing employees in, 14–15

  industrialism and, 13–16, 23–24, 44, 53–54, 93, 101–2, 201, 214, 226

  industrial society, distinguished, 11

  “likes” and similar metrics, economy of, 30–39

  platform monopolies and, 82–93, 101

  digital industrialism, 13–16, 23–24, 101–2, 201

  digital distributism compared, 226

  diminishing returns of, 93

  externalizing costs and, 14–15

  growth agenda and, 14–15, 23–24

  human data as commodity under, 44

  income disparity and, 53–54

  labor and land pushed to unbound extremes by, 214

  “likes” economy and, 33

  reducing bottom line as means of creating illusion of growth and, 14

  digital marketplace, 24–30

  early stages of e-commerce, 25–26

  highly centralized sales platforms of, 29

  initial treatment of Internet as commons, 25

  “long tail” of widespread digital access and, 26

  positive reinforcement feedback loop and, 28

  power-law dynamics and, 26–29

  removal of humans from selection process in, 28


  digital transaction networks, 140–51

  Bitcoin, 143–49, 150–51, 152

  blockchains and, 144–51

  central authorities, dependence on, 142

  decentralized autonomous corporations (DACs) and, 149–50

  PayPal, 140–41

  theft and, 142

  direct public offerings (DPOs), 205–6

  discount brokerages, 176–78

  diversification, 208, 211

  dividends, 113–14, 208–10

  dividend traps, 113

  Dorsey, Jack, 191–92

  Draw Something, 192, 193

  Drexler, Mickey, 116

  dual transformation, 108–9

  dumbwaiter effect, 19

  Dutch East India Company, 71, 89, 131

  eBay, 16, 26, 29, 45, 140

  education industry, 95–97

  Eisenhower administration, 52–53, 63, 75

  Elberse, Anita, 28

  employee-owned companies, 116–18

  Enron, 133, 171n

  Eroski, 220

  eSignal, 178

  EthicalBay, 221

  E*Trade, 176, 177

  Etsy, 16, 26, 30

  expense reduction, and corporate growth, 78–79

  Facebook, 4, 31, 83, 93, 96, 201

  data gathering and sales by, 41, 44

  innovation by acquisition of startups, 78

  IPO of, 192–93, 195

  psychological experiments conducted on users by, 32–33

  factors of production, 212–14

  Fairmondo, 221

  Family Assistance Plan, 63

  family businesses, 103–4, 231–32

  FarmVille, 192

  favor banks, 161

  Febreze Set & Refresh, 108

  Federal Reserve, 137–38

  feedback loop, and positive reinforcement, 28

  Ferriss, Tim, 201

  feudalism, 17

  financial services industry, 131–33, 171–73, 175

  Fisher, Irving, 158

  flash crash, 180

  flexible purpose corporations, 119–20

  flow, investing in, 208–10

  Forbes, 88, 173, 174

  40-hour workweek, reduction of, 58–60

  401(k) plans, 171–74

  Francis, Pope, 227, 228, 234

  Free, Libre, Open Knowledge (FLOK) program, 217–18

  Free (Anderson), 33

  free money theory, local currencies based on, 156–59

  barter exchanges, 159

  during Great Depression, 158–59

  self-help cooperatives, 159

  stamp scrip, 158–59

  tax anticipation scrip, 159

  Wörgls, 157–58

  frenzy, 98–99

  Fried, Jason, 59

  Friedman, Milton, 64

  Friendster, 31

  Frito-Lay, 80

  front running, 180–81

  Fulfillment by Amazon, 89

  Fureai Kippu (Caring Relationship Tickets), 162

  Future of Work initiative, 56n

  Gallo, Riso, 103–4

  Gap, 116

  Gates, Bill, 186

  General Electric, 132

  General Public License (GPL) for software, 216

  Gesell, Silvio, 157

  GI Bill, 99

  Gimein, Mark, 147

  Gini coefficient of income inequality, 81–82, 92

  global warming, 135, 227–28, 237

  GM, 80

  Goldman Sachs, 133, 195

  gold standard, 139

  Google, 8, 48, 78, 83, 90–91, 93, 141, 218

  acquisitions by, 191

  business model of, 37

  data sales by, 37, 44

  innovation by acquisition of startups, 78

  IPO of, 194–95

  protests against, 1–3, 5, 98–99

  grain receipts, 128

  great decoupling, 53

  Great Depression, 137, 158–59

  Great Exhibition, 1851, 19

  Greenspan, Alan, 132–33

  growth, 1–11

  bazaars, and economic expansion in late Middle Ages, 16–18

  central currency and, 126, 129–31, 133–36

  digital industrialism, growth agenda of, 14–15, 23–24

  highly centralized e-commerce platforms and, 29

  startups, hypergrowth expected of, 187–91

  as trap (See growth trap)

  growth trap, 4–5, 68–123

  central currency as core mechanism of, 133–34

  corporations as program and, 68–82

  platform monopolies and, 82–93, 101

  recoding corporate model and, 93–97

  steady-state enterprises and, 98–123

  guaranteed minimum income programs, 62–65

  guaranteed minimum wage public jobs, 65–66

  guilds, 17

  Hagel, John, 76–77

  Hardin, Garrett, 215–16

  Harvard Business Review, 108–9

  Heiferman, Scott, 196–97

  Henry VIII, King, 215, 229

  Hewlett-Packard UK, 112

  high-frequency trading (HFT), 179–80

  Hilton, 115

  Hobby Lobby case, 72

  Hoffman, Reid, 61

  Holland, Addie Rose, 205–6

  holograms, 235

  Homeport New Orleans, 121

  housing industry, 135

  Huffington, Arianna, 34, 35, 201

  Huffington Post, 34, 201

  human role in economy, 13–67

  aristocracy’s efforts to control peasant economy, 17–18

  bazaars and, 16–18

  big data and, 39–44

  chartered monopolies and, 18

  decreasing employment and, 30–39

  digital marketplace, impact of, 24–30

  industrialism and, 13–16, 18–24, 44

  “likes” economy and, 30–39

  reevaluation of employment and adopting policies to decrease it and, 54–67

  sharing economy and, 44–54

  Hurwitz, Charles, 117

  IBM, 90–91, 112

  inclusive capitalism, 111–12

  income disparity

  corporate model and, 81–82

  digital technology as accelerating, 53–54

  Gini coefficient of, 81–82, 92

  growth trap and, 4

  power-law dynamics and, 27–28, 30

  public service options for reducing, 65–66

  IndieGogo, 30, 199

  individual retirement accounts (IRAs), 171

  industrial farming, 134–35

  industrialism, 18–24

  branding and, 20

  digital, 13–16, 23–24, 44, 53–54, 93, 101–2, 201, 214, 226

  disempowerment of workers and, 18–19

  human connection between producer and consumer, loss of, 19–20

  isolation of human consumers from one another and, 20–21

  mass marketing and, 19–20

  mass media and, 20–21

  purpose of, 18–19, 22

  value system of, 18–19

  inflation, 169

  Instagram, 31

  Intercontinental Exchange, 182

  interest, 129–31

  investors/investing, 70, 72, 168–223

  algorithmic trading and, 179–84

  bounded, 210–15

  commons model for running businesses and, 215–23

  crowdfunding and, 198–201

  derivative finance, volume of
, 182

  digital technology and, 169–70, 175–84

  direct public offerings (DPOs) and, 205–6

  discount brokerages and, 176–78

  diversification and, 208, 211

  dividends and, 208–10

  flow, investing in, 208–10

  high-frequency trading (HFT) and, 179–80

  in low-interest rate environment, 169–70

  microfinancing platforms and, 202–4

  platform cooperatives and, 220–23

  poor performance of do-it-yourself traders and, 177–78

  retirement savings and, 170–75

  startups and, 184–205

  ventureless capital and, 196–205

  irruption, 98

  i-traffic, 196

  iTunes, 27, 29, 34, 89

  J. Crew, 116

  Jay Z, 36

  Jefferson, Thomas, 19

  Jenkins, George W., 117

  Jobs, Steve, 186

  J.P. Morgan, 142

  Kapor, Mitch, 186

  Kickstarter, 38, 198–99, 200, 201

  King, Larry, 25

  Kiva, 202–3

  Klein, Naomi, 135

  Known, 96–97

  Kodak, 83, 98

  labor, 212–14

  Lacy, Sarah, 197

  land, 212–14

  Lanier, Jason, 44–45, 58

  La’Zooz, 222

  Leary, Timothy, 25

  Lefsetz, Bob, 34

  leftism, 231

  Lending Club, 202–3, 204

  Leo XIII, Pope, 228–29, 230

  Lerner, Jaime, 164, 165

  Lessig, Lawrence, 199, 215

  LETS (Local Exchange Trading System), 163–65

  Lietaer, Bernard, 139, 208

  Life, Inc. (Rushkoff), 70n

  “likes” and similar metrics, economy of, 30–39

  crowdfunding as alternative to, 38–39

  data as product and, 32, 34–36

  growth of social media companies at expense of their users and, 33

  media company, becoming one’s own, 35–36

  paywalls as alternative to, 37–38

  revenue generated from data gleaned from, 32

  simulation of humanity through artificial social media and, 33

  users as products and, 32–33

  limited liability companies (LLCs), 72

  Lippincott, 74

  L.L. Bean, 80

  local currencies, 154–65

  cooperative community currencies, 160–65

  free money theory, currencies based on, 156–59

  local multiplier effect, 155

  Long Tail theory, 26, 33

  low-profit limited liability company (L3C), 120–21

  Luckett, Oliver, 35–36

  Lyft, 45, 47, 87

  Machine Learning lab, 90–91

  McAfee, Andrew, 23, 53

  McCluhan, Marshall, 229

  McKenna, Terence, 234

  McLuhan, Marshall, 69

 

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