by 50 Cent
What you need to do in life is return to that mind you possessed as a child, opening up to experience instead of closing it off. Just imagine for a day that you do not know anything, that what you believe could be completely false. Let go of your preconceptions and even your most cherished beliefs. Experiment. Force yourself to hold the opposite opinion or see the world through your enemy’s eyes. Listen to the people around you with more attentiveness. See everything as a source for education—even the most banal encounters. Imagine that the world is still full of mystery.
When you operate this way, you will notice that something strange often happens. Opportunities will begin to fall into your lap because you are suddenly more receptive to them. Sometimes luck or serendipity is more a function of the openness of your mind.
KNOW THE COMPLETE TERRAIN—EXPANSION
War is fought over specific terrain. But there is more involved than just that. There is also the morale of the enemy soldiers, the political leaders who set them in motion, the minds of the opposing generals who make the key decisions, and the money and resources that stand behind it all. A mediocre general will confine his knowledge to the physical terrain. A better general will try to expand his knowledge by reading reports about the other factors that influence an army. And the superior general will try to intensify this knowledge by observing as much as he can with his own eyes or consulting firsthand sources. Napoleon Bonaparte is the greatest general who ever lived, and what elevated him above all others was the mass of information he absorbed about all of the details of battle, with as few filters as possible. This gave him a superior grasp on reality.
Your goal is to follow the path of Napoleon. You want to take in as much as possible with your own eyes. You communicate with people up and down the chain of command within your organization. You do not draw any barriers to your social interactions. You want to expand your access to different ideas. Force yourself to go to events and places that are beyond your usual circle. If you cannot observe something firsthand, try to get reports that are more direct and less filtered, or vary the sources so that you can see things from several sides. Get a fingertip feel for everything going on in your environment—the complete terrain.
DIG TO THE ROOTS—DEPTH
Malcolm X was a realist—he had a way of looking at the world that was honed by years on the streets and in prison. After prison, his mission in life was to figure out the source of the problem for blacks in America. As he explained in his autobiography, “This country goes in for the surface glossing over, the escape ruse, surfaces, instead of truly dealing with its deep-rooted problems.” He decided to dig as far below the surface as possible. Finally he arrived at what he believed to be the root cause—dependency. As it stood, African Americans couldn’t do things completely on their own—they depended on the government, on liberals, on their leaders, on everybody but themselves. If they could end this dependency, they would have the power to reverse everything.
Malcolm X died before he could go further with his life’s mission, but his method remains valid for all time. When you do not get to the root of a problem, you cannot solve it in any meaningful manner. People like to look at the surfaces, get all emotional and react, doing things that make them feel better in the short term but do nothing for them in the long term.
This must be the power and the direction of your mind whenever you encounter some problem—to bore deeper and deeper until you get at something basic and at the root. Never be satisfied with what presents itself to your eyes. See what underlies it all, absorb it, and then dig deeper. Always question why this particular event has happened, what the motives of the various actors are, who really is in control, who benefits by this action. Often, it will revolve around money and power—that is what people are usually fighting over, despite the surface gloss they give to it. You may never get to the actual root, but the process of digging will bring you closer. And operating in this way will help develop your mind into a powerful analytical instrument.
SEE FURTHER AHEAD—PROPORTION
By our nature as rational, conscious creatures, we cannot help but think of the future. But most people, out of fear, limit their view of the future to a narrow range—thoughts of tomorrow, a few weeks ahead, perhaps a vague plan for the months to come. We are generally dealing with so many immediate battles, it is hard for us to lift our gaze above the moment. It is a law of power, however, that the further and deeper we contemplate the future, the greater our capacity to shape it according to our desires.
If you have a long-term goal for yourself, one that you have imagined in detail, then you are better able to make the proper decisions in the present. You know which battles or positions to avoid because they don’t advance you towards your goal. With your gaze lifted to the future, you can focus on the dangers looming on the horizon and take proactive measures to avert them. You have a sense of proportion—sometimes the things we fuss over in the present don’t matter in the long run. All of this gives you an increased power to reach your objectives.
As part of this process, look at the smaller problems that are plaguing you or your enterprise in the present, and draw arrows to the future, imagining what they could possibly lead to if they grow larger. Think of your own biggest mistakes or those of others. How could they have been foreseen? Generally there are signs that seem so obvious afterwards. Now imagine those very same signs that you are probably ignoring in the present.
LOOK AT PEOPLE’S DEEDS, NOT WORDS—SHARPNESS
In war or any competitive game, you don’t pay attention to people’s good or bad intentions. They don’t matter. It should be the same in the game of life. Everyone is playing to win, and some people will use moral justifications to advance their side. All you look at are people’s maneuvers—their actions in the past and what you might expect in the future. In this area, you are fiercely realistic. You understand that everyone is after power, and that to get it we all occasionally manipulate and even deceive. That is human nature and there is no shame in it. You don’t take people’s maneuvers personally; you merely try to defend or advance yourself.
As part of this approach, you must become a better observer of people. This cannot be done on the Internet. It must be honed in personal interactions. You are trying to read people, see through them as best you can. You come to understand, for instance, that a person who is too obviously friendly after too short a time is often up to no good. If they flatter you, it is generally out of envy. Behavior that stands out and seems excessive is a sign. Don’t get caught up in people’s grand gestures, in the public face they put on. Pay more attention to the details, to the little things they reveal in their day-to-day lives. Their decisions reveal a lot, and you can often discern a pattern if you look at them closely.
In general, looking at people through the lens of your emotions will cloud what you see and make you misunderstand everything. What you want is a sharp eye towards your fellow humans—one that is piercing, objective, and nonjudgmental.
REASSESS YOURSELF—DETACHMENT
Your increasing powers of observation must occasionally be aimed at yourself. Think of this as a ritual you will engage in every few weeks—a rigorous reassessment of who you are and where you are headed. Look at your most recent actions as if they were the maneuvers of another person. Imagine how you could have done it all better—avoided unnecessary battles or confronted people who stood in your way, instead of running away from them. The goal here is not to beat up on yourself but to have the capacity to adapt and change your behavior by moving closer to the reality.
The endgame of such an exercise is to cultivate the proper sense of detachment from yourself and from life. It is not that you want to feel this detachment at every moment. There are times that require you to act with heart and boldness, without doubts or self-distance. On many occasions, however, you need to be able to assess what is happening, without your ego or emotions coloring your perceptions. Moving to a calm, detached inner position to observe events wi
ll become a habit and something you can rely on amid any crisis. At those moments in life when others lose their balance, you will find yours with relative ease. As a person who cannot be easily ruffled by events, you will attract attention and power.
Reversal of Perspective
The word “realist” often comes with some negative connotations. Realists, according to conventional wisdom, can be practical to a fault; they often lack a feel for the finer, higher things in life. Taken too far, such types can be cynical, manipulative, Machiavellian. They stand in contrast to dreamers, people of high imagination who inspire us with their ideals or divert us with their fantastical creations.
This is a concept that comes from looking at the world through the lens of fear. It is time we reverse this perspective and see dreamers and realists in their true light. The dreamers, those who misread the actual state of affairs and act upon their emotions, are often the source of the greatest mistakes in history—the wars that are not thought out, the disasters that are not foreseen. Realists, on the other hand, are the real inventors and innovators. They are men and women of imagination, but their imagination is in close contact with the environment, with reality—they are empirical scientists, writers with a sharp understanding of human nature, or leaders who guide us thoughtfully through crises. They are strong enough to see the world as it is, including their own personal inadequacies.
Let us take this further. The real poetry and beauty in life comes from an intense relationship with reality in all its aspects. Realism is in fact the ideal we must aspire to, the highest point of human rationality.
PEOPLE WHO CLING TO THEIR DELUSIONS FIND IT DIFFICULT, IF NOT IMPOSSIBLE, TO LEARN ANYTHING WORTH LEARNING: A PEOPLE UNDER THE NECESSITY OF CREATING THEMSELVES MUST EXAMINE EVERYTHING, AND SOAK UP LEARNING THE WAY THE ROOTS OF A TREE SOAK UP WATER.
—James Baldmin
CHAPTER 2
Make Everything Your Own—Self-Reliance
WHEN YOU WORK FOR OTHERS, YOU ARE AT THEIR MERCY. THEY OWN YOUR WORK; THEY OWN YOU. YOUR CREATIVE SPIRIT IS SQUASHED. WHAT KEEPS YOU IN SUCH POSITIONS IS A FEAR OF HAVING TO SINK OR SWIM ON YOUR OWN. INSTEAD YOU SHOULD HAVE A GREATER FEAR OF WHAT WILL HAPPEN TO YOU IF YOU REMAIN DEPENDENT ON OTHERS FOR POWER. YOUR GOAL IN EVERY MANEUVER IN LIFE MUST BE OWNERSHIP, WORKING THE CORNER FOR YOURSELF. WHEN IT IS YOURS TO LOSE-YOU ARE MORE MOTIVATED, MORE CREATIVE, MORE ALIVE. THE ULTIMATE POWER IN LIFE IS TO BE COMPLETELY SELF-RELIANT, COMPLETELY YOURSELF.
The Hustler’s Empire
HUMAN NATURE IS SO CONSTITUTED, THAT IT CANNOT HONOR A HELPLESS MAN, ALTHOUGH IT CAN PITY HIM; AND EVEN THIS IT CANNOT DO LONG, IF THE SIGNS SIGNS OF POWER DO NOT ARISE.
—Frederick Douglass
After serving a short sentence in a Brooklyn rehabilitation program for his first offense as a drug dealer, Curtis Jackson returned to the streets virtually back at square one. The money he had earned the previous few years as a corner hustler was all gone, and his once loyal customers had all found other dealers to buy from.
A friend, now running a fairly large crack-cocaine operation, offered Curtis a job bagging up drugs. He would be paid a daily wage, and not a bad one. Curtis desperately needed the money, so he accepted the offer. Perhaps further down the road his friend would cut him in on some of the action and he could reestablish his own business. But from the first day on the job, he realized that this was all a mistake. He was working with a group of other baggers, all former dealers. They were now hired help; they had to show up at a certain time and bow down to the authority of their employers. Curtis had lost not only his money but also his freedom. This new position went against all of the survival lessons he had learned up till then in his short life.
Curtis had never known his father, and his mother had been murdered when he was eight years old. His grandparents had essentially raised him; they were loving and kind, but they had a lot of children to look after and not much time to give individual attention. If he wanted any kind of guidance or advice, there was nobody in his life to turn to. At the same time, if he wanted anything new, such as clothes, he did not feel comfortable asking his grandparents—they did not have much money. What all of this meant was that he was essentially alone in this world. He could not rely on anyone to give him anything. He would have to fend for himself.
Then crack cocaine exploded on the streets in the mid-1980s and everything changed in neighborhoods like his. In the past, large gangs controlled the drug business, and to be involved you had to fit into their structure and spend years moving up the ladder. But crack was so easy to manufacture and the demand was so high, that anyone—no matter how young—could get in on the game without any startup capital. You could work on your own and make good money. For those like Curtis who grew up with little parental supervision and a disdain for authority, being a corner dealer was the perfect fit—no political games, no bosses above you. And so he quickly joined the growing pool of hustlers dealing crack on the streets of Southside Queens.
As he got further into the game, he learned a fundamental lesson. There were endless problems and dangers confronting the street hustler—undercover cops, fiends, and rival dealers scheming to rob you. If you were weak, you looked for others to help you or for some crutch to lean on, such as drugs or alcohol. This was the path of doom. Eventually your friend would not show up as promised or your mind would be too clouded by drugs to see someone’s treachery. The only way to survive was to admit you were on your own, learn to make your own decisions, and trust your judgment. Do not ask for what you need but take it. Depend only on your wits.
It was as if a hustler, born amid squalor and cramped quarters, possessed an empire. This was not something physical—the corner that he worked or the neighborhood he wanted to take over. It was his time, his energy, his creative schemes, his freedom to move where he wanted to. If he kept command of that empire, he would make money and thrive. If he looked for help, if he got caught up in other people’s political games, he gave all of that away. In such a case, the negative conditions of the hood would be magnified and he would end up a beggar, a pawn in someone else’s game.
As he sat there bagging drugs that first day, Curtis realized that this went far beyond a momentary lull in his life in which he needed some quick money. This was a turning point. He looked at the other baggers. They all had suffered downturns in fortune—violence, prison time, etc. They had become scared and tired of the grind. They wanted the comfort and security of a paycheck. And this would become the pattern for the rest of their lives—afraid of life’s challenges, they would come to depend on other people to help them. Perhaps they could go on like this for several years, but the day of reckoning would come when there were no more jobs and they had forgotten how to fend for themselves.
It was ludicrous for Curtis to imagine that the man now employing him to bag would some day help him set up shop. Bosses don’t do things like that, even if they’re your friends. They think of themselves and they use you. He had to get out now, before that empire slipped from his hands and he became yet another former hustler dependent on favors.
He quickly went into full hustling mode and figured his way out of the trap. At the end of the first day, he made a deal with the baggers. He would dole out the daily cash he had been paid for the job to all of them. In return, he would teach them how to put less crack in each capsule but make it look full (he had been doing this on the street for years). They were then to give Curtis the extra crack that was left over from each capsule. Within a week, he had accumulated enough drugs to return to hustling on the streets, on his terms. After that, he swore to himself he’d never work for another person ever again. He would rather die.
Years later, Curtis (now known as 50 Cent) had managed to segue into a music career, and after a fierce mix-tape campaign on the streets of New York in which he became a local celebrity, he gained the attention of Eminem, who helped sign him to a lucrative deal on his own label within Interscope Records.
For the launch of his debut album,
Get Rich or Die Tryin’, there was a lot of work to do—a marketing campaign, videos, artwork—and so he went to Los Angeles to work with Interscope on these projects. But the more time he spent in their cushy offices, the more he had the feeling that he was at yet another turning point in his life.
The game these music executives were playing was simple: They owned your music and a lot more. They wanted to package the artist in their way, and this dictated all of the key decisions on the music videos and publicity. In return, they lavished you with money and perks. They created a feeling of dependence—without their massive machine behind you, you were helpless in the face of a viciously competitive business. In essence, you were exchanging money for freedom. And once you internally succumbed to their logic and their money, you were finished. You were a high-paid bagger doing a job.
And so, as before, Fifty went into full hustling mode to reclaim his empire. In the short term, he schemed to shoot his own videos, with his own money, and come up with his own marketing schemes. To Interscope it seemed like he was saving them time and resources, but to Fifty it was a subtle way to regain control over his image. He set up a record label for his own stable of artists from within Interscope and he used this label to teach himself all aspects of production. He created his own website where he could experiment with new ways to market his music. He turned the dependence dynamic around, using Interscope as a school for teaching him how to run things on his own.
