by 50 Cent
All of this was part of the endgame he had in mind—he would run out his contract with Interscope, and instead of renegotiating a new one, he would proclaim his independence and be the first artist to set up his own freestanding record label. From such a position of power, he would have no more executives to please and he could expand his empire on his own terms. It would be just like the freedom he had experienced on the streets, but on a global scale.
The Fearless Approach
I WAS BORN ALONE AND I WILL DIE ALONE. I’VE GOT TO DO WHAT’S RIGHT FOR ME AND NOT LIVE MY LIFE THE WAY ANYBODY ELSE WANTS IT.
—50 Cent
You came into this life with the only real possessions that ever matter—your body, the time that you have to live, your energy, the thoughts and ideas unique to you, and your autonomy. But over the years you tend to give all of this away. You spend years working for others—they own you during that period. You get needlessly caught up in people’s games and battles, wasting energy and time that you will never get back. You come to respect your own ideas less and less, listening to experts, conforming to conventional opinions. Without realizing it you squander your independence, everything that makes you a creative individual.
Before it is too late, you must reassess your entire concept of ownership. It is not about possessing things or money or titles. You can have all of that in abundance but if you are someone who still looks to others for help and guidance, if you depend on your money or resources, then you will eventually lose what you have when people let you down, adversity strikes, or you reach for some foolish scheme out of impatience. True ownership can come only from within. It comes from a disdain for anything or anybody that impinges upon your mobility, from a confidence in your own decisions, and from the use of your time in constant pursuit of education and improvement.
Only from this inner position of strength and self-reliance will you be able to truly work for yourself and never turn back. If situations arise in which you must take in partners or fit within another organization, you are mentally preparing yourself for the moment when you will move beyond these momentary entanglements. If you do not own yourself first, you will continually be at the mercy of people and circumstance, looking outward instead of relying on yourself and your wits.
Understand: we are living through an entrepreneurial revolution, comparable to the one that swept through Fifty’s neighborhood in the 1980s, but on a global scale. The old power centers are breaking up. Individuals everywhere want more control over their destiny and have much less respect for an authority that is not based on merit but on mere power. We have all naturally come to question why someone should rule over us, why our source of information should depend on the mainstream media, and on and on. We do not accept what we accepted in the past.
Where we are naturally headed with all of this is the right and capacity to run our own enterprise, in whatever shape or form, to experience that freedom. We are all corner hustlers in a new economic environment and to thrive in it we must cultivate the kind of self-reliance that helped push Fifty past all of the dangerous dependencies that threatened him along the way.
For Fifty it was very clear—he was alone in the house he grew up in and on the streets. He lacked the usual supports and so he was forced to become self-sufficient. The consequences of being dependent on people were so much more severe in his case—it would mean constant disappointment and urgent needs that went unmet. It is harder for us to realize that we are essentially alone in this world and in need of the skills that Fifty had to develop for himself on the streets. We have layers of support that seem to prop us up. But these supports are illusions in the end.
Everyone in the world is governed by self-interest. People naturally think first of themselves and their agendas. An occasional affectionate or helpful gesture from people you know tends to cloud this reality and make you expect more of this support—until you are disappointed, again and again. You are more alone than you imagine. This should not be a source of fear but of freedom. When you prove to yourself that you can get things on your own, then you experience a sense of liberation. You are no longer waiting for people to do this or that for you (a frustrating and infuriating experience). You have confidence that you can manage any adverse situation on your own.
Look at a man like Rubin “Hurricane” Carter—a successful middleweight boxer who found himself arrested in 1966 at the height of his career and charged with a triple murder. The following year he was convicted and sentenced to three consecutive life terms. Through it all Carter vehemently maintained his innocence, and in 1986 he was finally exonerated of the crimes and set free. But for those nineteen years, he had to endure one of the most brutal environments known to man, one designed to break down every last vestige of autonomy.
Carter knew he would be freed at some point. But on the day of his release, would he walk the streets with a spirit crushed by years in prison? Would he be the kind of former prisoner who keeps coming back into the system because he can no longer do anything for himself?
He decided that he would defeat the system—he would use the years in prison to develop his self-reliance so that when he was freed it would mean something. For this purpose he devised the following strategy: He would act like a free man while surrounded by walls. He would not wear their uniform or carry an ID badge. He was an individual, not a number. He would not eat with the other prisoners, do the assigned tasks, or go to his parole hearings. He was placed in solitary confinement for these transgressions but he was not afraid of the punishments, nor of being alone. He was afraid only of losing his dignity and sense of ownership.
As part of this strategy, he refused to have the usual entertainments in his cell—television, radio, pornographic magazines. He knew he would grow dependent on these weak pleasures and this would give the wardens something to take away from him. Also, such diversions were merely attempts to kill time. Instead he became a voracious reader of books that would help toughen his mind. He wrote an autobiography that gained sympathy for his cause. He taught himself law, determined to get his conviction overturned by himself. He tutored other prisoners in the ideas that he had learned through his reading. In this way, he reclaimed the dead time of prison for his own purposes.
When he was eventually freed, he refused to take civil action against the state—that would acknowledge he had been in prison and needed compensation. He needed nothing. He was now a free man with the essential skills to get power in the world. After prison he became a successful advocate for prisoners’ rights and was awarded several honorary law degrees.
Think of it this way: dependency is a habit that is so easy to acquire. We live in a culture that offers you all kinds of crutches—experts to turn to, drugs to cure any psychological unease, mild pleasures to help pass or kill time, jobs to keep you just above water. It is hard to resist. But once you give in, it is like a prison you enter that you cannot ever leave. You continually look outward for help and this severely limits your options and maneuverability. When the time comes, as it inevitably does, when you must make an important decision, you have nothing inside of yourself to depend on.
Before it is too late, you must move in the opposite direction. You cannot get this requisite inner strength from books or a guru or pills of any kind. It can come only from you. It is a kind of exercise you must practice on a daily basis—weaning yourself from dependencies, listening less to others’ voices and more to your own, cultivating new skills. As happened with Carter and with Fifty, you will find that self-reliance becomes the habit and that anything that smacks of depending on others will horrify you.
Keys to Fearlessness
I AM OWNER OF MY MIGHT, AND I AM SO WHEN I KNOW MYSELF AS UNIQUE.
—Max Stirner
As children we all faced a similar dilemma. We began life as willful creatures who had yet to be tamed. We wanted and demanded things for ourselves, and we knew how to get them from the adults around us. And yet at the same time, we were completely dependent
on our parents for so many important things—comfort, protection, love, guidance. And so from deep inside, we developed an ambivalence. We wanted the freedom and power to move on our own, but we also craved the comfort and security only others could give us.
In adolescence we rebelled against the dependent part of our character. We wanted to differentiate ourselves from our parents and show that we could fend for ourselves. We struggled to form our own identity and not simply conform to our parents’ values. But as we get older, that childhood ambivalence tends to return to the surface. In the face of so many difficulties and competition in the adult world, a part of us yearns to return to that childish position of dependence. We maintain an adult face and work to gain power for ourselves, but deep inside we secretly wish that our spouses, partners, friends, or bosses could take care of us and solve our problems.
We must wage a ferocious war against this deeply embedded ambivalence, with a clear understanding of what is at stake. Our task as an adult is to take full possession of that autonomy and individuality we were born with. It is to finally overcome the dependent phase in childhood and stand on our own. We must see the desire for a return to that phase as regressive and dangerous. It comes from fear—of being responsible for our success and failure, of having to act on our own and make the hard decisions. We will often package this as the opposite—that by working for others, being dutiful, fitting in, or subsuming our personality to the group, we are being a good person. But that is our fear speaking and deluding us. If we give in to this fear, then we will spend our lives looking outward for salvation and never find it. We will merely move from one dependency to another.
For most of us, the critical terrain in this war is the work world. Most of us enter adult life with great ambitions for how we will start our own ventures, but the harshness of life wears us down. We settle into some job and slowly give in to the illusion that our bosses care about us and our future, that they spend time thinking of our welfare. We forget the essential truth that all humans are governed by self-interest. Our bosses keep us around out of need, not affection. They will get rid of us the moment that need is less acute or they find someone younger and less expensive to replace us. If we succumb to the illusion and the comfort of a paycheck, we then neglect to build up self-reliant skills and merely postpone the day of reckoning when we are forced to fend for ourselves.
Your life must be a progression towards ownership—first mentally of your independence, and then physically of your work, owning what you produce. Think of the following steps as a kind of blueprint for how to move in this direction.
STEP ONE: RECLAIM DEAD TIME
When Cornelius Vanderbilt (1794–1877) was twelve years old he was forced to work for his father in his small shipping business. It was drudge work and he hated it. Cornelius was a willful, ambitious child, and so in his mind he made the following determination: within a couple of years he was going to start his own shipping enterprise. This simple decision altered everything. Now this job was an urgent apprenticeship. He had to keep his eyes open, learn everything he could about his father’s business, including how he could do things better. Instead of dull labor, it was now an exciting challenge.
At the age of sixteen he borrowed $100 from his mother. He used the money to buy a boat and began ferrying passengers between Manhattan and Staten Island. Within a year he paid back the loan. By the time he was twenty-one he had made a small fortune and was on his way to becoming the wealthiest man of his time. From this experience he established his lifelong motto: “Never be a minion, always be an owner.”
Time is the critical factor in our lives, our most precious resource. The problem when we work for others is that so much of this becomes dead time that we want to pass as quickly as possible, time that is not our own. Almost all of us must begin our careers working for others, but it is always within our power to transform this time from something dead to something alive. If we make the same determination as Vanderbilt—to be an owner and not a minion—then that time is used to learn as much as we can about what is going on around us—the political games, the nuts and bolts of this particular venture, the larger game going on in the business world, how we could do things better. We have to pay attention and absorb as much information as possible. This helps us endure work that does not seem so rewarding. In this way, we own our time and our ideas before owning a business.
Remember: your bosses prefer to keep you in dependent positions. It is in their interest that you do not become self-reliant, and so they will tend to hoard information. You must secretly work against this and seize this information for yourself.
STEP TWO: CREATE LITTLE EMPIRES
While still working for others, your goal at some point must be to carve out little areas that you can operate on your own, cultivating entrepreneurial skills. This could mean offering to take over projects that others have left undone or proposing to put into action some new idea of your own, but nothing too grandiose to raise suspicion. What you are doing is cultivating a taste for doing things yourself—making your own decisions, learning from your own mistakes. If your bosses do not allow you to make such a move on any scale, then you are not in the right place. If you fail in this venture, then you have gained a valuable education. But generally taking on such things on your own initiative forces you to work harder and better. You are more creative and motivated because there is more at stake; you rise to the challenge.
Keep in mind the following: what you really value in life is ownership, not money. If ever there is a choice—more money or more responsibility—you must always opt for the latter. A lower-paying position that offers more room to make decisions and carve out little empires is infinitely preferable to something that pays well but constricts your movements.
STEP THREE: MOVE HIGHER UP THE FOOD CHAIN
In 1499, Pope Alexander VI managed to carve out a principality for his son, Cesare Borgia, in the Romagna district of Italy. This was not easy. All kinds of rival powers were competing for control of the country—families that dominated the political scene, foreign kings scheming to take over certain regions, city-states with spheres of influence, and finally the church itself. To secure Romagna for his son, the pope had to win over one of the two most powerful families in Italy, make an alliance with King Louis XII of France, and hire a mercenary army.
Cesare Borgia was a shrewd young man. His goal was to expand beyond Romagna and eventually unify all of Italy, making it a great power. But his position now depended on various outside forces that controlled his destiny, each one above the other—the army beholden to the powerful families and king of France, then the pope himself who could die any day and be replaced by someone antagonistic to Borgia. These alliances could shift and turn against him. He had to eliminate these dependencies, one by one, until he could stand on his own, with nobody above him.
Using bribery, he put himself at the head of the family faction his father had allied him with, then moved to eliminate its main rival. He worked to get rid of the mercenary army and establish his own. He schemed to make alliances that would secure him against the French king who now saw him as a threat. He gobbled up more and more regions. He was on the verge of expanding his base to a point of no return when he suddenly fell gravely ill in 1504. Shortly thereafter, his father died and was soon replaced by a pope determined to stop Cesare Borgia. Who knows how far he could have gotten if his plans had not become unraveled by such unforeseen circumstances.
Borgia was a kind of self-reliant entrepreneur before his time. He understood that people are political creatures, continually scheming to secure their own interests. If you form partnerships with them or depend upon them for your advancement and protection, you are asking for trouble. They will either turn against you at some point or use you as a cat’s-paw to get what they want. Your goal in life must be to always move higher and higher up the food chain, where you alone control the direction of your enterprise and depend on no one. Since this goal is a future ideal, in the
present you must strive to keep yourself free of unnecessary entanglements and alliances. And if you cannot avoid having partners, make sure that you are clear as to what function they serve for you and how you will free yourself of them at the right moment
You must remember that when people give you things or do you favors it is always with strings attached. They want something from you in return—assistance, unquestioned loyalty, and so forth. You want to keep yourself free of as many of these obligations as possible, so get in the habit of taking what you need for yourself instead of expecting others to give it to you.
STEP FOUR: MAKE YOUR ENTERPRISE
A REFLECTION OF YOUR INDIVIDUALITY
Your whole life has been an education in developing the skills and self-reliance necessary for creating your own venture, being your own boss. But there is one last impediment to making this work. Your tendency will be to look at what other people have done in your field, how you could possibly repeat or emulate their success. You can gain some power with such a strategy, but it won’t go far and it won’t last.
Understand: you are one of a kind. Your character traits are a kind of chemical mix that will never be repeated in history. There are ideas unique to you, a specific rhythm and perspective that are your strengths, not your weaknesses. You must not be afraid of your uniqueness and you must care less and less what people think of you.
