The Design Thinking Playbook
Page 30
Davenport, T. H., & Patil, D. J. (2012): Data Scientist: The Sexiest Job of the 21st Century. Harvard Business Review, Oct. 2012 https://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/
Gerstbach, I. (2016): Design Thinking in Unternehmen. Gabal Verlag.
Herrmann, N. (1996): The Whole Brain Business Book: Harnessing the Power of the Whole Brain Organization and the Whole Brain Individual. McGraw-Hill Professional.
Hsinchun, C., Chiang, R. H. L., & Storey, V. C. (2012): Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), pp. 1165–1188.
Kim, W., & Mauborgne, R. (2005): Blue Ocean Strategy. Hanser Verlag.
Leifer, L. (2012a): Interview with Larry Leifer (Stanford) at Swisscom, Design Thinking Final Summer Presentation, Zurich.
Leifer, L. (2012b): Rede nicht, zeig’s mir. Organisations Entwicklung, 2, pp. 8–13.
Lewrick, M., & Link, P. (2015): Hybride Management Modelle: Konvergenz von Design Thinking und Big Data. IM+io Fachzeitschrift für Innovation, Organisation und Management (4), pp. 68–71.
Lewrick, M., Skribanowitz, P., & Huber, F. (2012): Nutzen von Design Thinking Programmen, 16. Interdisziplinäre Jahreskonferenz zur Gründungsforschung (G-Forum), University of Potsdam.
Lewrick, M. (2014): Design Thinking–Ausbildung an Universitäten. In: Sauvonnet and Blatt (eds.), Wo ist das Problem? pp. 87–101. Neue Beratung.
Link, P., & Lewrick, M. (2014): Agile Methods in a New Area of Innovation Management, Science-to-Business Marketing Conference, June 3-4, 2014, Zurich, Switzerland
Maurya, A. (2010): Running Lean: Iterate from Plan A to a Plan That Works. The Lean Series (2nd ed.). O’Reilly.
Moore, J.F. (1993): Predators and Prey: A New Ecology of Competition. Harvard Business Review, 71, pp. 75–86.
Moore, J.F. (1996): The Death of Competition: Leadership & Strategy in the Age of Business Ecosystems. HarperBusiness.
Ngamvirojcharoen, J. (2015). Data Science + Design Thinking. Thinking Beyond Data – When Design Thinking Meets Data Science. Accessed Dec. 12, 2015, http://ilovedatabangkokmeetup.pitchxo.com/decks/when-design-thinking-meets-data-science
Norman, D. (2016): The Design of Everyday Things: Psychologie und Design der alltäglichen Dingen. Vahlen Verlag.
Oesterreich, B. (2016): Das kollegial geführte Unternehmen: Ideen und Praktiken für die agile Organisation von morgen. Vahlen Verlag.
Osterwalder, A., et al. (2015): Value Proposition Design. Campus Verlag.
Osterwalder, A., & Pigneur, Y. (2011): Business Model Generation. Campus Verlag.
Porter, M. E., and Heppelmann, J. E. (2014): How Smart, Connected Products Are Transforming Competition. Harvard Business Review 92(11), pp. 11–64.
Ries, E. (2014): Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen. Redline Verlag.
Sauvonnet, E., & Blatt, M. (2014): Wo ist das Problem? Mit Design Thinking Innovationen entwickeln und umsetzen, 2nd ed., 2017. Vahlen.
Savoia, A. (2011): Pretotype it. Accessed Jan. 2018, http://www.pretotyping.org
Schneider, J., & Stickdorn, M. (2011): This Is Service Design Thinking. Basics – Tools – Cases. BIS Publishers.
Siemens (2016): Pictures of the Future, Accessed Nov. 1, 2016, http://www.siemens.com/innovation/de/home/pictures-of-the-future.html
Szymusiak, T. (2015): Prosumer – Prosumption – Prosumerism. OmniScriptum GmbH & Co. KG, pp. 38–41.
Uebernickel, F., & Brenner, W. (2015): Design Thinking Handbuch. Frankfurter Alllgemeine Buch.
Ulwick, A. (2005): What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. McGraw-Hill Higher Education.
Vandermerwe, S., & Rada, J. (1988): Servitization of Business: Adding Value by Visionaries, Game Changers, and Challengers. Wiley.
von Hippel, E. (1986): Lead Users. A Source of Novel Product Concepts. Management Science, 32, pp. 791–805.
INDEX
A
A/B testing
AEIOU method
Agile
Amazon
Apple
ARE IN
Artificial intelligence
B
Balanced scorecard
Big data
Black ocean
Blockchain
Brainstorming
Build business model
- concept for scaling
- develop canvas entry points
- develop value proposition
- indicators, revenues, costs, analogies
- lean canvas
- lean canvas to business model canvas
- lean management
- problem, target customers, value proposition
- solution, alternatives, channels, advantages of the offer
- structured approach
Business ecosystem design , - realization loop
- validation loop
- virtuous design loop
Business model canvas
C
Canvas (also see business model canvas, lean canvas, user profile canvas, vision canvas)
CCScore
Change management (see organizational change)
Co-creation
Create-ups
Creativity space
Creativity techniques
Customer development
Customer experience
D
Data analytics
Design challenge
Designing spaces and environment
- design brief – creativity space
- design work environment
- flexible furniture
- prototypes, creativity spaces
Detroit
Digital business model
Digital Manager
Digital native
Digital S-curve
Digital transformation
Digital tsunami
Digitization
- autonomous drones (example)
- autonomous objects as customers
- design criteria of the future
- design of trust and emotions
- digital transformation
- digitization strategy
- human–robot team canvas
- platform business
- robotics
Double diamonds
Drones
E
Empathic design
Empathy map
Empathy with the user
- feeling like the customer
- language of the customer
- mindfulness
- pollo effect
- talking stick
- types of empathy
- UX design
- world of the customer
Experiment reports
F
Facebook
Facilitation
- approach of the facilitator
- attitude of facilitator
- basic rules
- methods
- skills of facilitator
- step-by-step approach
- system for dialog
Feedback
Feedback capture grid
Finding the focus
- daisy map
- determine PoV
- explanation of the point of view
- formulation of PoV
- PoV sentence
- stakeholders
- wide range of users
- -degree view
- -window tool
Future user
G
Generate ideas
- brainstorming rules
- create depth
- creativity techniques
- include participants
- last minute panic
- problem reversal technique
- quick ’n’ dirty prototyping
- requirements versus ideas
- selection of ideas
Golden circle
Google
Groan zone
H
Hook framework
Human Centered Robotics Group
Hybrid models
- data analytics
- hybrid process
- introduction
- mindset
- phases
- quadruple diamond
- team
- toolbox
- varying mindsets
I
Implementation
- act like a start-up
- agile organizations
- create-ups
- design teams
- measurement of success
- overcome hurdles
- market launch
- squads, tribes, chapters
- stakeholder maps
Initial Coin Offering (ICO)
Innovation funnel
Innovation Manager
Interdisciplinary teams
- HBDI
- holistic way of thinking
- interdisciplinary team
- iteration principle
- multidisciplinary team
- non U-shaped team
- Pi-shaped people
- rules of collaboration
- T profile
- U-shaped team
Internet of Dave
J
Jobs to be done
L
Leadership
Lean canvas
Lean start-up
Lego
Life cycle
Lings cars
M
Macro cycle
- benchmarks
- critical functionalities
- dark horse
- final prototype
- finished prototype
- functional prototype
- funky prototype
- how to bring it home
- ideas brainstorming
- journey
- vision prototype
- vision substantiation
Management methods
- blue ocean strategy
- lead user study
- picture of the future
- service design
- servitization and business model innovation
Management paradigms
Market opportunities
Marketing Manager
Massachusetts Institute of Technology (MIT)
Micro-cycle
- define PoV
- ideate
- MVP , , ,128
- observe
- prototype
- reflect
- test
- tools and methods per phase
- understand
Mindfulness
Mindset
Multi-program organization
Munich
MVE
N
NABC
Needfinding discussion
- deep ditch
- launch to wrap-up
- open questions
- preparation of interview
- transition from assumption to knowledge
Not-invented-here syndrome
User needs
- formulate need assumptions
O
Organizational change
- wins
- change in value creation
- dissemination of design thinking
- increase customer centricity
- initiate change
- measure customer centricity
- organizational enshrinement
- successful companies
P
Patient journey
Persona
Persona, create a
- empathy map
- twin personas
- user profile, academic environment
- user profile canvas
- user profile, design thinker practice
Persona, reviewing the
- AEIOU method
- future user
- hook framework
- jobs-to-be-done, framework
- structured approach
Pictures of the future
PoV
Prototype, develop
- develop a prototype
- first prototype
- forms of prototypes
- iterate, iterate, and again iterate
- never fall in love with your prototype
- prototypes workshops
- types of prototypes
Prototypes, test
- A/B testing
- digital tools
- feedback capture grid
- importance of testing
- test preparation
- test variants
- test with potential customers
- visualize prototypes
Problem definition
- design brief
- design challenge
- expand and constrict
- ill defined
- optimum starting area
- well defined
- wicked
Process, having a grip on the
- changing the mindset
- description of the phases
- macro-cycle
- micro-cycle
- problem space – solution space
- Scrum process
Q
Quadruple diamond
R
Retrospective board
Robona
S
Scale
SCAMPER
Scrum
Self-reflection
Seniors
Siemens
Silo mentality
Sinek, Simon
Smart city
Spotify
Stanford
Start-ups
Storytelling
- commercial stories
- context, product and stories
- digital storytelling
- emotional stories
- empathy as a design paradigm
- fantasy and purchase process
- golden circle
- lifestyle stories
- Minsky suitcase
- start with WHY
- stories with memory
- stories, vision of the future
Strategic foresight
- company manager
- frameworks
- future of mobility (examples)
- integration in design thinking
- methods
- Playbook
- progression curve (examples)
- strategy planning
- WYSIWYG
Structure and select ideas
- bigger vision
- cluster and group ideas
- concept, mind, system, giga maps
- idea communication
- matrix, speed of dissemination & implementation
- selection on the basis of important and urgent
- structure as a poster
Swisscom
Systems thinking
- convergence of systems thinking and design thinking
- description
- intuition vs. rationality
- mindset
- modeling
- parallel application
- process
- success factors
- system classification
- systems thinking in design thinking
T
Tableau
Technologies
- artificial intelligence
- cognitive computing
- digital life cycle
- next level of customer experience
- service experience
- social CRM
Tinder
Trends
T-shaped
U
Uber
Use cases
User profile canvas
UX design
V
Value proposition
Vision
Vision canvas
Visualize and sketch
- characters and emotions
- color
- courage to draw
/>
- creative thinking
- design elements
- document
- explore
- graphical elements
- icons and symbols
- Just do it! Now.
- paint on flipchart and use screens
- prepare visualization
- presentation
- text
- use visualizations
W
WeChat
Whatsapp
Workshop
World café
X Y Z
WILEY END USER LICENSE AGREEMENT
Go to www.wiley.com/go/eula to access Wiley’s ebook EULA.