Fire and Fury

by Michael Wolff

  In the past month, Ailes, a frequent Trump caller and after-dinner adviser, had all but stopped speaking to the president, piqued by the constant reports that Trump was bad-mouthing him as he praised a newly attentive Murdoch, who had, before the election, only ever ridiculed Trump.

  “Men who demand the most loyalty tend to be the least loyal pricks,” noted a sardonic Ailes (a man who himself demanded lots of loyalty).

  The conundrum was that conservative media saw Trump as its creature, while Trump saw himself as a star, a vaunted and valued product of all media, one climbing ever higher. It was a cult of personality, and he was the personality. He was the most famous man in the world. Everybody loved him—or ought to.

  On Trump’s part this was, arguably, something of a large misunderstanding about the nature of conservative media. He clearly did not understand that what conservative media elevated, liberal media would necessarily take down. Trump, goaded by Bannon, would continue to do the things that would delight conservative media and incur the wrath of liberal media. That was the program. The more your supporters loved you, the more your antagonists hated you. That’s how it was supposed to work. And that’s how it was working.

  But Trump himself was desperately wounded by his treatment in the mainstream media. He obsessed on every slight until it was overtaken by the next slight. Slights were singled out and replayed again and again, his mood worsening with each replay (he was always rerunning the DVR). Much of the president’s daily conversation was a repetitive rundown of what various anchors and hosts had said about him. And he was upset not only when he was attacked, but when the people around him were attacked. But he did not credit their loyalty, or blame himself or the nature of liberal media for the indignities heaped on his staffers; he blamed them and their inability to get good press.

  Mainstream media’s self-righteousness and contempt for Trump helped provide a tsunami of clicks for right-wing media. But an often raging, self-pitying, tormented president had not gotten this memo, or had failed to comprehend it. He was looking for media love everywhere. In this, Trump quite profoundly seemed unable to distinguish between his political advantage and his personal needs—he thought emotionally, not strategically.

  The great value of being president, in his view, was that you’re the most famous man in the world, and fame is always venerated and adored by the media. Isn’t it? But, confusingly, Trump was president in large part because of his particular talent, conscious or reflexive, to alienate the media, which then turned him into a figure reviled by the media. This was not a dialectical space that was comfortable for an insecure man.

  “For Trump,” noted Ailes, “the media represented power, much more so than politics, and he wanted the attention and respect of its most powerful men. Donald and I were really quite good friends for more than 25 years, but he would have preferred to be friends with Murdoch, who thought he was a moron—at least until he became president.”

  * * *

  The White House Correspondents’ Dinner was set for April 29, the one hundredth day of the Trump administration. The annual dinner, once an insiders’ event, had become an opportunity for media organizations to promote themselves by recruiting celebrities—most of whom had nothing to do with journalism or politics—to sit at their tables. This had resulted in a notable Trump humiliation when, in 2011, Barack Obama singled out Trump for particular mockery. In Trump lore, this was the insult that pushed him to make the 2016 run.

  Not long after the Trump team’s arrival in the White House, the Correspondents’ Dinner became a cause for worry. On a winter afternoon in Kellyanne Conway’s upstairs West Wing office, Conway and Hope Hicks engaged in a pained discussion about what to do.

  The central problem was that the president was neither inclined to make fun of himself, nor particularly funny himself—at least not, in Conway’s description, “in that kind of humorous way.”

  George W. Bush had famously resisted the Correspondents’ Dinner and suffered greatly at it, but he had prepped extensively, and every year he pulled out an acceptable performance. But neither woman, confiding their concerns around the small table in Conway’s office to a journalist they regarded as sympathetic, thought Trump had a realistic chance of making the dinner anything like a success.

  “He doesn’t appreciate cruel humor,” said Conway.

  “His style is more old-fashioned,” said Hicks.

  Both women, clearly seeing the Correspondents’ Dinner as an intractable problem, kept characterizing the event as “unfair,” which, more generally, is how they characterized the media’s view of Trump. “He’s unfairly portrayed.” “They don’t give him the benefit of the doubt.” “He’s just not treated the way other presidents have been treated.”

  The burden here for Conway and Hicks was their understanding that the president did not see the media’s lack of regard for him as part of a political divide on which he stood on a particular side. Instead, he perceived it as a deep personal attack on him: for entirely unfair reasons, ad hominem reasons, the media just did not like him. Ridiculed him. Cruelly. Why?

  The journalist, trying to offer some comfort, told the two women there was a rumor going around that Graydon Carter—the editor of Vanity Fair and host of one of the most important parties of the Correspondents’ Dinner weekend, and, for decades, one of Trump’s key tormentors in the media—was shortly going to be pushed out of the magazine.

  “Really?” said Hicks, jumping up. “Oh my God, can I tell him? Would that be okay? He’ll want to know this.” She headed quickly downstairs to the Oval Office.

  * * *

  Curiously, Conway and Hicks each portrayed a side of the president’s alter ego media problem. Conway was the bitter antagonist, the mud-in-your-eye messenger who reliably sent the media into paroxysms of outrage against the president. Hicks was the confidante ever trying to get the president a break and some good ink in the only media he really cared about—the media that most hated him. But as different as they were in their media functions and temperament, both women had achieved remarkable influence in the administration by serving as the key lieutenants responsible for addressing the president’s most pressing concern, his media reputation.

  While Trump was in most ways a conventional misogynist, in the workplace he was much closer to women than to men. The former he confided in, the latter he held at arm’s length. He liked and needed his office wives, and he trusted them with his most important personal issues. Women, according to Trump, were simply more loyal and trustworthy than men. Men might be more forceful and competent, but they were also more likely to have their own agendas. Women, by their nature, or Trump’s version of their nature, were more likely to focus their purpose on a man. A man like Trump.

  It wasn’t happenstance or just casting balance that his Apprentice sidekick was a woman, nor that his daughter Ivanka had become one of his closest confidants. He felt women understood him. Or, the kind of women he liked—positive-outlook, can-do, loyal women, who also looked good—understood him. Everybody who successfully worked for him understood that there was always a subtext of his needs and personal tics that had to be scrupulously attended to; in this, he was not all that different from other highly successful figures, just more so. It would be hard to imagine someone who expected a greater awareness of and more catering to his peculiar whims, rhythms, prejudices, and often inchoate desires. He needed special—extra special—handling. Women, he explained to one friend with something like self-awareness, generally got this more precisely than men. In particular, women who self-selected themselves as tolerant of or oblivious to or amused by or steeled against his casual misogyny and constant sexual subtext—which was somehow, incongruously and often jarringly, matched with paternal regard—got this.

  * * *

  Kellyanne Conway first met Donald Trump at a meeting of the condo board for the Trump International Hotel, which was directly across the street from the UN and was where, in the early 2000s, she lived with her husband a
nd children. Conway’s husband, George, a graduate of Harvard College and Yale Law School, was a partner at the premier corporate mergers and acquisitions firm Wachtell, Lipton, Rosen & Katz. (Though Wachtell was a Democratic-leaning firm, George had played a behind-the-scenes role on the team that represented Paula Jones in her pursuit of Bill Clinton.) In its professional and domestic balance, the Conway family was organized around George’s career. Kellyanne’s career was a sidelight.

  Kellyanne, who in the Trump campaign would use her working-class biography to good effect, grew up in central New Jersey, the daughter of a trucker, raised by a single mother (and, always in her narrative, her grandmother and two unmarried aunts). She went to George Washington law school and afterward interned for Reagan’s pollster, Richard Wirthlin. Then she became the assistant to Frank Luntz, a curious figure in the Republican Party, known as much for his television deals and toupee as for his polling acumen. Conway herself began to make appearances on cable TV while working for Luntz.

  One virtue of the research and polling business she started in 1995 was that it could adapt to her husband’s career. But she never much rose above a midrank presence in Republican political circles, nor did she become more than the also-ran behind Ann Coulter and Laura Ingraham on cable television—which is where Trump first saw her and why he singled her out at the condo board meeting.

  In a real sense, however, her advantage was not meeting Trump but being taken up by the Mercers. They recruited Conway in 2015 to work on the Cruz campaign, when Trump was still far from the conservative ideal, and then, in August 2016, inserted her into the Trump campaign.

  She understood her role. “I will only ever call you Mr. Trump,” she told the candidate with perfect-pitch solemnity when he interviewed her for the job. It was a trope she would repeat in interview after interview—Conway was a catalog of learned lines—a message repeated as much for Trump as for others.

  Her title was campaign manager, but that was a misnomer. Bannon was the real manager, and she was the senior pollster. But Bannon shortly replaced her in that role and she was left in what Trump saw as the vastly more important role of cable spokesperson.

  Conway seemed to have a convenient On-Off toggle. In private, in the Off position, she seemed to regard Trump as a figure of exhausting exaggeration or even absurdity—or, at least, if you regarded him that way, she seemed to suggest that she might, too. She illustrated her opinion of her boss with a whole series of facial expressions: eyes rolling, mouth agape, head snapping back. But in the On position, she metamorphosed into believer, protector, defender, and handler. Conway is an antifeminist (or, actually, in a complicated ideological somersault, she sees feminists as being antifeminists), ascribing her methods and temperament to her being a wife and mother. She’s instinctive and reactive. Hence her role as the ultimate Trump defender: she verbally threw herself in front of any bullet coming his way.

  Trump loved her defend-at-all-costs shtick. Conway’s appearances were on his schedule to watch live. His was often the first call she got after coming off the air. She channeled Trump: she said exactly the kind of Trump stuff that would otherwise make her put a finger-gun to her head.

  After the election—Trump’s victory setting off a domestic reordering in the Conway household, and a scramble to get her husband an administration job—Trump assumed she would be his press secretary. “He and my mother,” Conway said, “because they both watch a lot of television, thought this was one of the most important jobs.” In Conway’s version, she turned Trump down or demurred. She kept proposing alternatives in which she would be the key spokesperson but would be more as well. In fact, almost everyone else was maneuvering Trump around his desire to appoint Conway.

  Loyalty was Trump’s most valued attribute, and in Conway’s view her kamikaze-like media defense of the president had earned her a position of utmost primacy in the White House. But in her public persona, she had pushed the boundaries of loyalty too far; she was so hyperbolic that even Trump loyalists found her behavior extreme and were repelled. None were more put off than Jared and Ivanka, who, appalled at the shamelessness of her television appearances, extended this into a larger critique of Conway’s vulgarity. When referring to her, they were particularly partial to using the shorthand “nails,” a reference to her Cruella de Vil–length manicure treatments.

  By mid-February she was already the subject of leaks—many coming from Jared and Ivanka—about how she had been sidelined. She vociferously defended herself, producing a list of television appearances still on her schedule, albeit lesser ones. But she also had a teary scene with Trump in the Oval Office, offering to resign if the president had lost faith in her. Almost invariably, when confronted with self-abnegation, Trump offered copious reassurances. “You will always have a place in my administration,” he told her. “You will be here for eight years.”

  But she had indeed been sidelined, reduced to second-rate media, to being a designated emissary to right-wing groups, and left out of any meaningful decision making. This she blamed on the media, a scourge that further united her in self-pity with Donald Trump. In fact, her relationship with the president deepened as they bonded over their media wounds.

  * * *

  Hope Hicks, then age twenty-six, was the campaign’s first hire. She knew the president vastly better than Conway did, and she understood that her most important media function was not to be in the media.

  Hicks grew up in Greenwich, Connecticut. Her father was a PR executive who now worked for the Glover Park Group, the Democratic-leaning communications and political consulting firm; her mother was a former staffer for a democratic congressman. An indifferent student, Hicks went to Southern Methodist University and then did some modeling before getting a PR job. She first went to work for Matthew Hiltzik, who ran a small New York–based PR firm and was noted for his ability to work with high-maintenance clients, including the movie producer Harvey Weinstein (later pilloried for years of sexual harassment and abuse—accusations that Hiltzik and his staff had long helped protect him from) and the television personality Katie Couric. Hiltzik, an active Democrat who had worked for Hillary Clinton, also represented Ivanka Trump’s fashion line; Hicks started to do some work for the account and then joined Ivanka’s company full time. In 2015, Ivanka seconded her to her father’s campaign; as the campaign progressed, moving from novelty project to political factor to juggernaut, Hicks’s family increasingly, and incredulously, viewed her as rather having been taken captive. (Following the Trump victory and her move into the White House, her friends and intimates talked with great concern about what kind of therapies and recuperation she would need after her tenure was finally over.)

  Over the eighteen months of the campaign, the traveling group usually consisted of the candidate, Hicks, and the campaign manager, Corey Lewandowski. In time, she became—in addition to an inadvertent participant in history, about which she was quite as astonished as anyone—a kind of Stepford factotum, as absolutely dedicated to and tolerant of Mr. Trump as anyone who had ever worked for him.

  Shortly after Lewandowski, with whom Hicks had an on-and-off romantic relationship, was fired in June 2016 for clashing with Trump family members, Hicks sat in Trump Tower with Trump and his sons, worrying about Lewandowski’s treatment in the press and wondering aloud how she might help him. Trump, who otherwise seemed to treat Hicks in a protective and even paternal way, looked up and said, “Why? You’ve already done enough for him. You’re the best piece of tail he’ll ever have,” sending Hicks running from the room.

  As new layers began to form around Trump, first as nominee and then as president-elect, Hicks continued playing the role of his personal PR woman. She would remain his constant shadow and the person with the best access to him. “Have you spoken to Hope?” were among the words most frequently uttered in the West Wing.

  Hicks, sponsored by Ivanka and ever loyal to her, was in fact thought of as Trump’s real daughter, while Ivanka was thought of as his real wife. More
functionally, but as elementally, Hicks was the president’s chief media handler. She worked by the president’s side, wholly separate from the White House’s forty-person-strong communications office. The president’s personal message and image were entrusted to her—or, more accurately, she was the president’s agent in retailing that message and image, which he trusted to no one but himself. Together they formed something of a freelance operation.

  Without any particular politics of her own, and, with her New York PR background, quite looking down on the right-wing press, she was the president’s official liaison to the mainstream media. The president had charged her with the ultimate job: a good write-up in the New York Times.

  That, in the president’s estimation, had yet failed to happen, “but Hope tries and tries,” the president said.

  On more than one occasion, after a day—one of the countless days—of particularly bad notices, the president greeted her, affectionately, with “You must be the world’s worst PR person.”

  * * *

  In the early days of the transition, with Conway out of the running for the press secretary job, Trump became determined to find a “star.” The conservative radio host Laura Ingraham, who had spoken at the convention, was on the list, as was Ann Coulter. Fox Business’s Maria Bartiromo was also under consideration. (This was television, the president-elect said, and it ought to be a good-looking woman.) When none of those ideas panned out, the job was offered to Fox News’s Tucker Carlson, who turned it down.

  But there was a counterview: the press secretary ought to be the opposite of a star. In fact, the entire press operation ought to be downgraded. If the press was the enemy, why pander to it, why give it more visibility? This was fundamental Bannonism: stop thinking you can somehow get along with your enemies.