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The Power of Moments

Page 23

by Chip Heath


  Abel: killing of, 49

  Abelson, Robert, 71

  “above and beyond,” 221–22

  accountability, 90, 168, 187, 195, 197

  action, 262–63

  ADHD: Strattera drug for, 149–50

  age, 13, 84, 86, 88

  Ahmad, Rabia, 152–53, 154

  All-Staff Assembly, Sharp, 208–11, 210n, 212–13, 222, 247, 255, 263

  Allen, Sam, 21

  Alter, Adam, 25–26

  anniversaries, 166–67

  anxiety conversations, 188–90

  Aron, Art, 243–45, 248

  audience discovery, 104–5, 132. See also crystallization of discontent

  babies: important events in life of, 83–84

  baby shower story, 221–22

  The Bachelor (TV show), 243, 243n

  “Back to School” night (Stanton Elementary School), 229

  backward-integrated design, 107–11

  Baehrens, Deborah, 221–22

  Baez, Joan, 143

  baggage, customer’s, 240–41, 248

  Ballmer, Steve, 104

  Barbic, Chris, 1–3, 5

  Barry, Michael J., 236

  Baumeister, Roy, 13, 103–4

  Beck, Scott, 76–77

  Bedford, Susan, 47–53, 49n, 62, 64

  Berntsen, Dorthe, 83–84

  Berry, Leonard, 28, 55–56

  birthdays, 18–19, 25–26, 44, 71, 87, 182, 213

  Bisognano, Johnny, 235–36

  Bisognano, Maureen, 235–36, 238

  Blakely, Sara, 127–30, 133

  bomb-disposal operator, 183, 185

  bonding. See shared meaning

  boosting sensory appeal and elevation, 61–62, 62n, 63, 71, 87, 90–91, 134–35, 250

  making moments matter and, 254

  “silo” mentality and, 250

  Boy Scouts, 171, 175

  Boynton, Katie, 75–76

  Branch, Taylor, 181

  breaking the script

  advantages of, 72

  and The Bachelor TV show, 243n

  and change, 78–83, 87–88

  definition of, 87

  and elevation, 61, 69–92, 134–35, 157, 197, 249

  expectations and, 70–71, 73, 87

  and getting outside the office, 81–83

  making moments matter and, 254, 257, 263

  and prevalence of scripts, 72

  purpose of, 83, 86

  and randomness, 73

  and remembering what we do, 83–86

  “silo” mentality and, 249

  and surprise, 71–72, 74–78, 85–86, 87

  and time, 84–86, 88

  Bryant, Melissa, 227–28, 229

  business start-ups, 113–16, 132

  Butler, Angela, 177

  Cain: mock trial of, 49

  car lease-death example, 28

  Carbone, Lewis, 20

  career changes, 258–62

  caregivers

  and connections, 205–11, 212–13, 247, 248

  and “what matters to you,” 236–37, 248

  caring, and deepening ties, 232, 233, 234, 239, 241–42, 248

  celebrations, 166, 171, 213. See also specific occasion

  Chadwell, Lea, 113–16, 117, 120, 131, 132

  Chadwell, Sam, 114

  change

  career, 258–62

  See also breaking the script; surprise; “trip over the truth”

  Children’s Hospital of Pittsburgh, 32–33

  Chiles, Cynthia, 191

  Chiluzi, Umelu, 99

  Chinese restaurant: clinic about, 134–36

  Christ, George, 109

  civil rights movement, 177–81, 185, 193. See also Nashville, Tennessee

  Clark, Josh, 159–61

  clinics

  and boss has flash of insight, 196–99

  and improving a restaurant, 134–36

  and missed moments of retail banking, 37–39

  purpose of, 37, 89

  and refreshing meetings, 89–92

  and “silo” mentality, 249–52

  clothes: at peak events, 62

  cloud computing, 104, 105, 106

  CLTS (Community-Led Total Sanitation), 99–102, 103–4, 105, 106, 132, 255

  college

  admission to, 253–55

  remembering, 9

  See also Signing Day (YES Prep School)

  color slides study, 191–92

  coming of age rituals, 19. See also specific ritual

  common sense, 28, 29

  Community-Led Total Sanitation. See CLTS

  connecting to meaning, 207–11, 219–20, 247

  connections

  and building peaks, 61

  characteristics of, 14, 16, 246, 247

  and “Couch to 5K” program, 162

  and courage, 211

  and deepening ties, 136, 198, 223–46

  as element of defining moments, 14, 15, 16, 43, 91–92, 135–36, 157, 198, 252

  emotions and, 157

  group, 203–4, 205–13, 214–16, 247

  intimacy and, 241–46

  and making moments matter, 255, 257, 263, 266

  to meaning, 207–11, 219–20, 247

  overview about, 203–4

  and pain/struggle, 214–16, 247

  and pride, 211

  and purpose, 219, 221, 247

  purpose of, 203, 247

  role-playing and, 91

  and shared meaning, 92, 198, 204, 205–22, 247, 251, 252

  “silo” mentality and, 251–52

  as social moments, 203

  and thinking in moments, 39

  and time, 247

  and timing of defining moments, 34

  whirlwind review of, 247–48

  See also celebrations; relationships

  contributions, and shared meaning, 220–21

  Cool Runnings, 161

  cooperation: fostering, 249–52

  Corporate Executive Board (CEB), 239–41

  “Couch to 5K” program, 13–14, 159–62

  courage

  and connections, 211

  as contagious, 193, 195

  creating moments of, 182–88

  definition of, 181

  and ethics education, 186–88, 195, 198

  exposure therapy and, 183–85

  and “implementation intentions,” 185–87

  and making moments matter, 257

  and managing fear, 183–85

  and military, 182–83

  practicing, 140, 177–93, 194, 195, 198, 251, 257

  and pride, 139, 140, 177–93, 194, 195, 197, 198, 251

  and protest movements, 177–81, 189

  and resolve of others, 190–93

  and role playing, 180–81, 185, 188–89

  “silo” mentality and, 251

  Course Design Institute (CDI) (University of Virginia), 106–11

  crystallization of discontent, 103–5, 116, 259–60

  Cuijpers, Pim, 190

  Cullowhee Experience, 142

  culture, and defining moments, 18–19

  Cummins Northeast. See Phelps, Dale

  customers

  baggage of, 240–41, 248, 256

  and breaking the script, 73–77

  connections with, 205–11, 239–41, 248

  deepening ties with, 239–41, 248

  and elevation, 55–60, 73–76

  and flipping pits into peaks, 29

  Forester survey about, 56–60

  and making moments matter, 256

  and offense versus defense, 55–56

  See also specific organization

  Dai, Hengchen, 25

  Daniel, Darcy, 263–65

  Daniel, Wendy, 263–65

  D.A.R.E. (Drug Abuse Resistance Education), 190

  death

  and car leases, 28

  and deepening ties, 235–36

  of Dinneen’s patient, 118–20

  elevation and, 65–68

&n
bsp; and important events in life of babies, 84

  and making moments matter, 256–57, 258, 263

  of O’Kelly, 65–68

  and Perfect Moments, 66–68

  responsiveness and, 235–36

  role-playing about reactions to, 188

  and thinking in moments, 28, 36, 39

  See also grief

  deepening ties

  and caring, 232, 233, 234, 239, 241–42, 248

  connections and, 136, 198, 223–46

  and customers, 239–41, 248

  and health care, 234–48

  and making moments matter, 254

  and relationship theory, 231–38

  responsiveness and, 231–38, 239–41

  at Stanton Elementary School, 223–31

  and understanding, 232, 233, 234, 239, 241–42, 248

  and validation, 232, 233, 234, 239, 241–42, 248

  defining moments

  characteristics of, 5, 252, 265

  creation of, 5, 16, 37–39, 89–92, 134–36, 196–99, 249–52

  culture and, 18–19

  definition of, 4, 12

  elements of, 12–16, 43, 89–92, 134–36, 157

  emotions and, 4, 14

  examples of, 4–5

  and fixing problems, 256–58

  and flipping pits into peaks, 28–33

  importance of, 4–6, 18–22, 255–56

  investing in, 11–12, 18–22

  and length of experience, 8, 12

  negative, 14, 27, 28–33, 95

  positive, 14

  relics of, 16

  and thinking in moments, 17–39

  timing of, 33–34

  transitions as natural, 19, 37, 171

  why we remember, 6–16

  See also specific topic

  Deloitte’s, 35

  Dietz, Doug, 29–33, 43

  Dinneen, Michael, 118–20, 132

  direction + support, 123, 127, 132

  Disney, 27, 207

  Disney World: trip to, 6–7, 8–9

  divorce, 38

  Doka, Kenneth, 22–24

  DonorsChoose, 151–55

  dreams, 64–65, 132

  drug programs, 190

  Dull, Stephen, 78–83

  Duncan, Arne, 4

  Duncan, Craig, 163

  duration neglect, 8

  Dylan, Bob, 143

  Eagleman, David, 85–86

  Easter Vigil Service, Honig-intern at, 121–22, 255

  Edgman-Levitan, Susan, 236

  Elam, Mike, 245–46

  Elevate the Positives Plan, 56–61, 60n

  elevation

  and The Bachelor TV show, 243n

  boosting sensory appeal and, 61–62, 62n, 63, 71, 87, 90–91, 134–35, 250

  breaking the script and, 61, 69–92, 134–35, 157, 197, 249

  and building peaks, 45–68, 243n

  and celebrations, 166, 171

  characteristics of, 12–13, 16

  and Chinese restaurant clinic, 134–35

  and “Couch to 5K” program, 161

  definition of, 43

  as element of defining moments, 12–13, 15, 16, 43, 90–91, 134–35, 157, 197

  and flipping pits into peaks, 33

  importance/purpose of, 44, 87, 139

  introduction to, 43–44

  lessening of, 63

  and making moments matter, 253, 255, 257, 263, 266

  and pits, 43, 52, 54–61

  and raising stakes, 61, 62, 63, 71, 87, 90, 121, 243n, 250

  and reasonableness, 63, 88

  recipe for, 87

  “silo” mentality and, 249–50

  as spontaneous, 44

  and thinking in moments, 33

  and timing of defining moments, 34

  and transitions, 44

  whirlwind review of, 87–88

  Eleven Madison Park (restaurant), 135

  Eli Lilly, 148–50, 194

  Eliminate the Negatives Plan, 56–61, 60n

  emotions, 4, 14, 52, 96, 157, 252

  employees

  and breaking the script, 74, 77

  competencies of, 170–71

  and connections, 207–11, 212–13, 215, 216–18, 221–22, 241

  and creating defining moments, 265

  and deepening ties, 233–34, 241

  discretion of, 74, 77

  first-day of, 265

  and making moments matter, 256

  motivation of, 145–46, 256

  promotion of, 170–71

  recognition of, 145–46, 158, 194, 234

  and responsiveness, 233–34

  and shared meaning, 207–11, 212–13, 215, 216–18, 221–22

  See also jobs; specific organization

  endings, 9, 35. See also peak-end rule

  EPIC acronym, 15, 15n

  Episcopal Church of the Redeemer (Eagle Pass, Texas): meetings at, 89–92

  ethics education, 186–88, 195, 198

  Ettl, Scott, 171–73, 175

  Eurich, Tasha, 198

  exercise, 13–14, 25, 159–62, 173–75. See also “Couch to 5K” program; marathons

  expectations, 56, 70–71, 73, 87, 123–27

  “The Experimental Generation of Interpersonal Closeness” (Aron study), 143–45

  exposure therapy, 183–85

  Eyes on the Prize (PBS series), 177

  failure

  and flipping pits into peaks, 28–33

  normalization of, 130

  and stretch for insight, 117, 119, 121, 129, 130, 131, 132, 133

  feedback: negative, 95

  Fillmore, Millard, 172, 175

  Fink, L. Dee, 108

  first day

  on jobs, 17–18, 19–22, 34, 44, 64

  of school, 34–35

  Fisherow, Carlie John, 223–29, 247

  Fitbit (app), 27, 38, 165–66

  fixing problems, 256–58

  Flamboyan Foundation, 223, 226–31, 233

  Fogarty, Cori, 264

  football: Signing Day for, 1–2, 6

  Forrester, 56–60, 60n, 61n, 255

  Fredrickson, Barbara, 120

  free-fall experiment, 85–86

  “fresh start” theory, 24–25

  Frey, Matthew, 89–92

  friends, and connections, 204, 211–13, 222

  Fry, Lani Lorenz, 20, 64

  funerals, 19

  funny flight safety announcement, 74–76

  Gallup organization, 233–34

  gaming principles: and pride, 140, 162–65

  Gandhi, Mahatma, 180

  Gatlinburg, Tennessee: student trip to, 143n

  General Electric, 29–33, 43, 207

  Gentile, Mary, 186–88, 195, 198

  Gilbert, Jeff, 51

  Gilmore, James, 207

  Giving Voice to Values, 186–87

  Glassman, Paul, 156–57

  “go outside,” 81–83, 87–88, 90, 92

  goals

  corporate-style, 168, 170–71

  and multiplying milestones, 159–62, 163–65, 167–68

  and planning, 167–71

  setting, 168–69

  Golding, William, 45–53

  Goldsmith, Marshall, 196–97, 199

  Gollwitzer, Peter, 185–86

  graduations, 19, 26, 28, 78, 182, 213, 255

  Grant, Adam, 219–20

  gratitude: expressing, 152–58, 256

  grief, 22–24. See also death

  group connections, 203–4, 205–13, 214–16, 247

  Guthrie, Scott, 104, 105, 106

  Hammond, Claudia, 84

  Hansen, Morten, 216–18, 247

  hard work: and pride, 139, 140

  Hauner, Katherina, 185

  health care. See caregivers; patients

  “helping behavior,” 219

  Hershfield, Hal, 25–26

  high standards + assurance, 122–23, 127, 132

  Hillsdale High School (San Mateo, California), 45–53, 62. See also Trial of Human Natu
re

  history: perceptions of, 171–73

  holidays, 19. See also celebrations

  home visits, parent-teacher, 227–31, 233, 238, 247, 248, 255

  Honig, Jim, 121–22, 255

  Houben, Benjamin, 188

  houses: buying, 37–39

  Hughes, Bob, 148–50, 234

  Hurn, Chris. See Joshie the giraffe

  “implementation intentions,” 185–87

  insight

  audience discovery and, 104–5, 132

  and building peaks, 61

  characteristics of, 13, 16

  clinic about, 196–99

  and direction + support, 123, 127, 132

  as element of defining moments, 13, 15, 16, 43, 91, 135, 157, 197

  emotions and, 96

  and EPIC acronym, 15n

  and expectations, 123–27

  and failure, 117, 119, 121, 129, 130, 131, 132, 133

  and high standards + assurance, 122–23, 133

  and learning, 131, 133

  and making moments matter, 255, 256, 257, 258–62, 263, 266

  mentors and, 121–22, 123–27, 132, 133

  overview about, 95–96

  and purpose, 219

  purpose of, 95–96, 132, 139

  and raising stakes, 121, 197

  self-, 116, 117–18, 127, 131, 132

  as serendipitous, 96

  “silo” mentality and, 250

  stretch for, 91, 96, 113–33, 135, 197, 250, 256, 258, 263

  and “trip over the truth,” 13, 91, 96, 97–111, 132, 196, 197, 250

  whirlwind review about, 132–33

  Institute for Healthcare Improvement (IHI), 235, 238

  intention, 185–87, 262

  Intermountain Healthcare, 28–29

  intimacy, 241–46, 248

  janitor, hospital, 220–21

  jobs

  accomplishments in, 36

  being laid off from, 38

  first day on, 17–18, 19–22, 34, 44, 64

  first paycheck for, 38

  and important events in life of babies, 84

  and loss of loved ones, 36

  negative feedback in, 36

  promotions in, 34, 170–71

  retirement from, 35–36

  tenure in, 36

  and thinking in moments, 17–18, 19–22, 34, 35–36, 38

  transitions in, 34

  See also career changes; employees

  Jobs, Steve, 35

  jogging: and milestones, 159–62

  John Deere organization, 20–22, 44, 64

  Joshie the giraffe, 69–70, 72, 78, 87, 263

  Jouriles, Greg, 47–53, 49n, 62, 64

  Kamb, Steve, 162–65, 194

  Kamentz, Donald, 1–3, 5

  Kar, Kamal, 98–102, 98n, 104, 106, 132

  Kasten, Julie, 258–60, 262

  Kendra: and “what matters to me,” 236–38

  languages: learning, 164–65

  laughter, 204, 211–13, 222

  Lawrence, Deborah, 109

  Lawson, James, 180–81, 185, 189

  learning

  and multiple milestones, 164–65

 

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