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Index
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active imagination, 213–14
active metaphors, 25, 48
Addison, Joseph, 48
advertising, 58–75
affect heuristic and, 60–62
deep metaphors and, 62–70, 74
Aesop’s Fables, 184, 191–92
affect heuristic, 60–62
agent metaphors, 30–32, 39–42
Al-Jurjani, Abdalqahir, 3, 9
“All Shook Up” (song), 7–8
Allstate, 69
ambiguous-function assignments, 221–22
American Sign Language, 109
analogy (analogical reasoning), 34, 35, 55–56, 168–78
Anang people, 186–87, 192
anger, 24, 101–3
angular gyrus, 86
anterior cingulate cortex (ACC), 143
anterior insula, 85–86
aphorisms, 185–86
Arbib, Michael A., 108–9, 138
arbitrary coherence, 115–16
archetypes, 63–64, 69–70, 214
Aristotle, 8, 11, 13, 23, 150, 199
Arthur D. Little, 198
Art Instinct, The (Dutton), 182
Art of Rhetoric (Vico), 140
Asch, Solomon, 82–83, 97–98, 157–58
Asperger Dictionary of Everyday Expressions, 56–57
Asperger’s syndrome (ASD), 45–57, 143
associated commonplaces, 146–48, 151, 158, 195
atoms, 13–14
attributional similes, 160–61
axis, 127
Aymaran culture, 98
backward, 100
bane, 159–60
Barfield, Owen, 20, 25–26, 55, 97–98
Bargh, John, 113–14
Baron-Cohen, Simon, 50, 54
Beecham, Thomas, 141
Bell, Alexander Graham, 206
“Belt Tightening Lies Ahead” (headline), 44– 45, 89
Benyus, Janine, 204
Berkeley, George, 18–19
Berlin, Isaiah, 35
Berry, Halle, 92, 96
betel nuts, 183
beyond the pale, 22
Biographia Literaria (Coleridge), 150–51
biomimicry, 204–6
Black, Max, 145– 48, 158, 166, 195
Blake, William, 224
Bleuler, Eugen, 62–63
Block That Metaphor, 144
bodies, 94–111
body political metaphors, 127–31
Born on a Blue Day (Tammet), 54–55, 79–80
Boroditsky, Lera, 98–100
bouba-kiki effect, 80–82
brain, the, 76–93
ASD and, 53–54, 143
bright sneeze/loud sunlight, 76–77, 81–82
embodied cognition and, 88–92
pattern recognition and, 32–42
pleasure and, 142–44
priming and, 96–97
stories and parables and, 182
warmth and cold, 82–84
brainstorming, 198
Brennan, Anthony, 204–5
bright sneeze/loud sunlight, 76–77, 81–82
broker, 27
Bruegel, Pieter (the Elder), 189
Brunel, Isambard Kingdom, 206
Burns, John, 225
Burns, Robert, 12, 51
Bush, George H. W., 126
Bush, George W., 127
Cameron, Simon, 191–92
Campbell, Joseph, 195
Campbell’s Soup, 84
Carlin, George, 126–27
Chesterton, G. K., 191
Chhandogya Upanishad, 195–96
children, 152–66, 172–73
Cicero, 9, 48– 49, 148
Cider with Rosie (Lee), 141, 149
Claparède, Édouard, 4, 112
clean language, 211, 214–21
clinamen, 14
Clore, Gerald, 130–32
Cogito ergo sum, 15–16
cognitive dissonance, 118, 143, 145
Cohen, Ted, 140
cold, 82–84
cold shoulder, 56–57
Coleridge, Samuel Taylor, 138–39, 150–51
colors, 103– 4, 117–18, 131–32
conceptual metaphors, 90–93, 101, 110
Conquest, 84
context, 162–64
continental drift, 174–75
“Country Doctor, The” (Kafka), 145
criminal sentencing decisions, 114, 115–16
Cultural Logic, 120–25
Curious Incident of the Dog in the Night-time (Haddon), 46–47
darkness, 131–32, 134
Davenport, Peter, 70
dead cat bounce, 30
deadline, 22
de Broglie, Louis, 26
Decoding Advertisements (Williamson), 71–72
deep metaphors, 62–70, 74
defamiliarization, 200
Demeny, Paul, 1–2
Democritus, 13, 14
Descartes, René, 15–16
Deutsch, David, 174–75, 177
developing questions, 215–16
devil’s advocate, 56
Dictionary of Visual Language (Thompson and Davenport), 70
Diderot, Denis, 180–81
Diderot effect, 180–81
directionality of metaphors, 78–79
discrimination, 132–33
Donne, John, 164–65
dormant metaphors, 25, 48
double function terms, 157–58
double knowledge, 51–52
Ducasse, Isidore Lucien (Comte de Lautréamont), 149–50
Dutch proverbs, 188–91
Dutton, Denis, 182
Eberhardt, Jennifer, 132–33
economics, 6, 26–30, 104. See also money
Edelman, Gerald, 34
Ed Sullivan Show, The (TV show), 17
“Education by Poetry” (Frost), 35–36
Einstein, Albert, 170, 178
electricity, 207
Eliot, George, 211
Eliot, T. S., 72, 224
e-mail, 26
embodied cognition, 88–92
Emerson, Ralph Waldo, 28
Epicurus, 13–14
Erickson, Milton H., 221
Essay Concerning Human Understanding, An (Locke), 18–19
etymology, 17–28, 138, 168
evolution, 32–39, 41, 87, 182
expectancy bias, 32–33, 43
experimentation, 177
extended warranties, 61, 74
extinct metaphors, 25, 48, 168
fables, 181, 184, 191–92
fathom, 19–20
Feynman, Richard, 173–74, 175
financial metaphors, 26–43
fingers crossed, 107
first impressions, 82–83, 87–98
Flalansferes, 167–68, 171–72, 178